Area Sales Manager, South Florida

Job Description:

As the Area Manager for South FL, you will take the lead in understanding the local market and building strategies that drive growth in market share and sales. You will focus on maintaining strong, personal relationships with key accounts—whether on-premise or in retail—by showcasing Avaline’s portfolio of wines, ensuring our brand's story and quality are front and center.

This position is based in Greater Miami.

What You’ll Do:

Manage and grow Avaline's wine portfolio across assigned territories and channels
Track sales depletions and oversee the execution of strategic sales programs
Partner with the Sales Director and distributor networks to develop and implement effective programming
Execute national account strategies at the regional level
Lead local market events and activations in collaboration with internal teams and agency partners
Build and maintain strategic relationships with key buyers to drive sales growth, secure menu placements, and maximize shelf visibility
Own territory-level sales strategy from goal setting through performance tracking and execution
Work both independently and collaboratively with distributor teams to achieve KPIs and deliver measurable results
Launch new products and limited-time offerings with strong in-market execution and support
Leverage sales analytics tools (iDig, SGWS Compass, internal dashboards) to evaluate performance and inform strategic decisions
Conduct product trainings, tastings, and educational events for retail staff, restaurant teams, and consumers
Ensure consistent brand standards through proper execution of point-of-sale materials and promotional displays across key accounts
Serve as a proactive brand ambassador, bringing energy, insight, and problem-solving expertise to every customer interaction

Who You Are:

Strong business sense with a focus on sales analysis.
Strong wine knowledge—WSET and CMS certifications are a plus.
A proven track record of delivering sales objectives and growth.
Leadership skills with a collaborative mindset.
Excellent communication skills, both written and verbal.
Organized, efficient, and able to manage multiple priorities.

Qualifications:

Experience in wholesale supply-chain management including building relationships, launching products, and growing sales while managing profitability.
Proficiency in Microsoft Office (PowerPoint, Excel, Word).
3-5 years of experience in the wine or spirits industry.
A bachelor’s degree or equivalent experience is preferred.
Existing business relationships in the Los Angeles market are a must.

Compensation and Benefits:

The Area Manager role offers a starting salary of $90-110K Base + 15% Bonus.

Benefits package includes Medical (90% employer contribution), Dental (75% employer contribution), Vision (75% employer contribution), Share Options, Unlimited PTO, 18 paid holidays, Car Allowance, Product Allowance, Electronics Allowance, HSA/FSA, 401k, Paid Parental Leave, Life & Disability Insurance, Company-sponsored WSET Certification, Employee Discounts and much more!

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