Performance Marketing Effectiveness Director

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Job Description

Introduction to the team

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.

We’re looking for a commercially minded strategic thinker and data-driven Performance Marketing Effectiveness Director to lead cross-channel optimization and drive near-term marketing impact, for our Vrbo brand. This role will sit at the center of our marketing ecosystem, across SEM, SEO, Metasearch, Paid Social, CRM ensuring our investment is aligned to business priorities, optimized for efficient returns, and laser-focused on unlocking growth opportunities. You’ll work across marketing channels and global teams to allocate budgets, surface efficiencies, and uncover growth opportunities with a focus on the next 0–6 months. You'll serve as performance marketing lead in conversations with business, finance, and regional teams and connect marketing strategy to commercial performance and ensure we deploying our resources to support near term business growth.

In this role, you will:

• Evaluate and adjust budget allocation across channels and markets based on channel performance, market performance, marginal returns, and business priorities.

• Develop and drive a performance media mix strategy that adapts in real-time to market conditions and customer demand.

• Serve as the go-to representative to business and finance stakeholders for all things related to performance marketing effectiveness.

• Translate marketing performance into actionable business insights and clear tradeoffs.

• Identify quick-turn, high impact opportunities to drive bookings and revenue within a 0–6 month window.

• Partner with channel leads to execute test-and-learn campaigns, tactical promos, or scaled optimizations with immediate impact.

• Build frameworks to assess marketing efficiency and marginal ROI across channels.

• Spot underperforming areas and recommend reallocation or optimization strategies.

• Work with analytics, media, and marketing teams to rapidly stand-up targeted campaigns focused on driving incremental growth.

• Ensure the entire performance marketing engine is aligned with evolving business goals and customer behavior.

Experience and qualifications:

• 10+ years in performance marketing, growth marketing, or digital media, with deep experience in managing or optimizing multiple channels

• Proven ability to drive growth and reallocation strategies based on performance and business needs

• Experience working in fast-paced, cross-functional environments, ideally within e-commerce, travel, or marketplaces

• Strategic thinker with strong analytical chops, that can turn data into actionable recommendations

• Strong communication and stakeholder management skills with senior leaders

#LI-DL5

The total cash range for this position in Seattle is $207,500.00 to $290,500.00. Employees in this role have the potential to increase their pay up to $332,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in West Hollywood is $207,500.00 to $290,500.00. Employees in this role have the potential to increase their pay up to $332,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Austin is $207,500.00 to $290,500.00. Employees in this role have the potential to increase their pay up to $332,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits .

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request .

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.