State Sales Manager

Job Title: State Manager Florida
Location: Remote (Southern Florida-based, with frequent field travel across Florida)
Industry: Premium Wine & Spirits
Employment Type: Full-Time, Direct Hire
Reports To: Regional Sales Manager
Team Management: 3 4 Market Sales Managers (Brand Ambassadors/Activators)

We are seeking a State Sales Manager Florida to lead growth initiatives across the state for a globally recognized portfolio of premium wine and spirits. This high-impact leadership role will focus on driving sales, managing distributor and wholesaler relationships, and leading a team of Market Sales Managers. The position covers both on-premise and off-premise channels, ensuring executional excellence, visibility, and value across the full brand portfolio.

• Collaborate with the Regional Sales Manager to define and execute the annual sales strategy.

• Manage, support, and mentor a team of 3 4 Market Sales Managers.

• Drive sales performance across distributors, wholesalers, and key accounts.

• Oversee execution by SKU, ensuring pricing, promotions, and merchandising are delivered effectively.

• Build and strengthen relationships with distributors, wholesalers, and key customers.

• Lead high-impact account calls and support sales activations.

• Plan and execute POS, displays, consumer activations, and menu placements.

• Monitor market trends, competitor activity, and new opportunities for growth.

• Participate in sales planning, brand strategy sessions, and wholesaler meetings.

• Manage budgets, expenses, and ROI with financial discipline.

• Travel extensively throughout Florida (4 5 days per week) to oversee execution and support the team.

Essential:

• Minimum 5 years' experience in the alcoholic beverages industry.

• Proven experience working with both suppliers and distributors .

• Demonstrated success managing a state or regional territory .

• Strong leadership with experience managing sales teams (3 4 direct reports) .

• Established industry network in Florida with the ability to drive momentum quickly.

• Commercial expertise in volume, pricing, distribution, and promotional execution.

• Strong leadership, coaching, and communication skills.

• Entrepreneurial, self-starter mindset with the ability to operate independently.

• Proficiency in Microsoft Office Suite.

• Valid driver's license and willingness to travel extensively across Florida.

Preferred:

• Experience activating premium spirits and wine brands across on- and off-premise channels.

• Familiarity with field marketing, menu placements, and POS deployment.

• Car Allowance + Business Expenses (travel, accommodation, home office)

• Comprehensive benefits package

Our client is a dynamic, family-run wine and spirits company with an eclectic portfolio of premium brands and a strong international footprint. They partner globally to activate and distribute their products across diverse channels, offering an exciting opportunity to represent premium labels in the U.S. market.