Senior Manager, Corporate & Trade Communications

Celsius, based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS® , a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. Celsius Holdings, Inc. also includes Alani Nu , a premium active nutrition and better-for-you brand, further expanding our reach across the health and wellness space.

At Celsius, we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers—as every employee is an owner of the CELSIUS® brand upon joining the organization.

Ready to energize your career? Join a team that’s pushing boundaries and redefining what it means to LIVE FIT.

Position Overview:

As the Senior Manager, Corporate & Trade Communications, this is your opportunity to strengthen our reputation with industry stakeholders, retail customers, distributors, and the business media. This is a pivotal new role on our growing communications team, reporting to the SVP, Communications, and focused on building Celsius’ corporate reputation and voice across North America.

This role is ideal for a strategic communicator who thrives in high-growth environments and wants to help shape how the world sees a category-defining company. We’re looking for someone with a strong sense of ownership, curiosity, and the ability to move fluidly from big-picture strategy to precise execution.

You’ll lead and support communications programs that reach business-facing audiences, including beverage and retail trade press, industry analysts, distributor partners, regulatory stakeholders, and media interested in Celsius as a fast-growth public company. This position will play a critical role in cross-functional alignment with Investor Relations, Legal, Sales, Marketing, and Finance, especially during major product, portfolio, or reputational milestones. This is a high-visibility role with direct exposure to senior leadership, external partners, and industry platforms — and an opportunity to grow within a high-performance communications function.

Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, or a related field
• 5–7+ years of experience in corporate, B2B, or trade communications — ideally in CPG, retail, beverage, or related industries
• Demonstrated success in building media relationships and securing earned coverage in trade/business outlets
• Strategic planner and executor who can translate business goals into communications objectives with highly correlated strategies to deliver beneficial results
• Sharp instincts for brand tone, messaging discipline, and balancing multiple stakeholder needs
• Highly professional, with excellent judgment and discretion when working on sensitive or high-visibility issues
• Demonstrated ability to use AI and digital tools (e.g., ChatGPT, Claude, Notion AI) to enhance message development, trend analysis, stakeholder engagement, and content efficiency
• Exceptional writing and editing skills — concise, clear, persuasive
• Experience leveraging data, research and technology to analyze situations and campaigns and set measurable objectives to demonstrate success
• Experience working cross-functionally with Sales, IR, Marketing, or Legal teams
• Proficiency in content planning, media monitoring tools, and internal workflows (e.g., Meltwater, Cision, Monday.com, Teams, ChatGPT, Claude or similar)

Key Responsibilities:

• Develop and execute proactive trade and corporate communications strategies that strengthen Celsius’ business reputation and visibility
• Build and maintain relationships with key trade and business journalists; prepare spokespeople and manage interviews with professionalism and discretion
• Lead the development of messaging, Q&As, and communications materials related to business milestones, distribution updates, retail partnerships, and corporate initiatives
• Act as comms lead for industry-facing events and trade shows (e.g., NACS, BevNET, etc.)
• Support internal corporate communications and cross-functional alignment in partnership with internal comms and employer branding leads
• Collaborate with Investor Relations and Finance on external messaging related to earnings, shareholder moments, or investor-facing press
• Map and manage key external stakeholder relationships — including distributors, retail partners, industry media, and trade influencers — to ensure message consistency and narrative discipline
• Assist in issue and crisis management planning, stakeholder outreach, and rapid-response media engagement
• Manage and liaise with external agencies or contractors focused on B2B or corporate communication programs
• Contribute to executive communication needs as assigned, including speeches, statements, op-eds, or thought leadership

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year, subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

We promptly review all applications. Highly qualified candidates will be contacted for interviews.

Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled.

CELSIUS Holdings, Inc., celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race, ethnicity, religion, gender identity, sexual orientation, disability status, or any other characteristic protected by applicable laws. If you require accommodations during the application process, please reach out to [email protected] .

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.