Paid Social Ads Manager (Meta & TikTok)

Paid Social Ads Manager (Meta & TikTok)

Location: SheMed US, LLC HQ, Miami, FL 33132

Department: Marketing

Reports to: SVP of SheMed US

Purpose of Role

This role will be central to driving SheMed’s growth in the US by managing all Meta and TikTok paid advertising campaigns. The ideal candidate is a performance-driven marketer with a passion for women’s health, skilled at building scalable campaigns that deliver conversions while protecting brand safety and compliance in a regulated industry.

What You Will Work On:

Paid Social Strategy & Execution

• Lead the end-to-end management of all paid campaigns on Meta and TikTok for SheMed US.
• Build and optimise campaigns to drive conversions while maintaining efficient CAC.
• Conduct A/B testing of creatives, copy, and audiences to identify high-performing strategies.
• Monitor campaign performance daily and adjust budgets, bids, and targeting as needed.
• Partner with the creative team to brief and review ad assets (video, static, and UGC).
• Collaborate with the data team to ensure accurate conversion tracking and reporting.
• Create and develop new initiatives that could build unique partners and in markets. Track performance metrics and optimize partner incentives and commissions.

Audience & Funnel Management:

• Develop niche and broad audience strategies tailored to US market demographics.
• Implement and optimise retargeting campaigns for maximum efficiency and impact.
• Map campaigns across the funnel (TOF, MOF, BOF) and ensure cohesive messaging.

Performance Analysis & Reporting

• Produce regular performance reports highlighting learnings, wins, and opportunities.
• Analyse customer journey data to identify drop-offs and optimise conversion paths.
• Provide actionable insights to leadership to inform budget allocation and future strategy.

What We're Looking For

We’re seeking a results-focused and proactive Paid Social Ads Manager with:

1-4+ years’ experience running high-budget Meta and TikTok campaigns, ideally in healthcare or regulated industries.

• Strong analytical skills ideally with expertise in tracking (server-side, UTMs, pixels).
• A test-and-learn mindset with proven success in scaling paid social campaigns.
• Excellent understanding of funnel strategy, creative testing, and audience segmentation.
• Ability to balance creativity with compliance in sensitive health categories.
• Strong communication skills and a collaborative approach to working with cross-functional teams.

Perks at Work

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) with a Company match.
• Opportunity to work with a pioneering team in women's health/healthcare technology.
• Professional development and continuing education opportunities.