Marketing Manager

Company Overview:

Radiant Express Car Wash is seeking a Marketing Manager to lead our marketing initiatives and contribute to our growth. At Radiant Express, our mission is to create the best, most engaging human experience in the professional automotive wash industry. Since our inception in May 2019, we have expanded to 10 locations throughout Central Florida, with more on the horizon. We pride ourselves on exceptional service to every guest and believe that our team members are crucial to this mission. Our culture focuses on collaboration, support, and community impact, aiming to positively affect thousands of people daily.

Job Summary:

Are you ready to unleash your creativity and personality into a strong local brand? Do you enjoy blending data-driven marketing with creative strategies? If you're passionate about making an impact and want your work to be seen, we want to hear from you!

Key Responsibilities:

Execute all marketing initiatives

Oversee graphic design initiatives

Predict and assess ROI for marketing campaigns

Brainstorm and implement new and creative marketing strategies

Coordinate fundraisers for local organizations

Plan and execute events at Radiant Express Car Wash

Communicate with local media outlets

Gather and report community feedback to enhance advertising strategies

Develop and execute a plan to consistently collect content from each site

Collaborate with apparel brands to design and order Radiant Express swag

Coordinate and coach marketing interns

Adapt content for various social media platforms (Facebook, Instagram, LinkedIn, TikTok, Google, YouTube)

Interact with users on social media and respond to direct messages/comments

Monitor social media for relevant content and trends

Edit photo and video content

Use RINSED/DRN platforms for email and text marketing campaigns

Assist with membership services/communication via emails, phone calls, and text messaging

Attend routine marketing cadence and management team meetings

Create reports for partnerships, promotions, and initiatives

Monitor social media and website engagement analytics

Research new markets to develop marketing strategies for new locations

Create and adhere to a marketing budget and report all marketing expenses

Oversee all annual Radiant Express events (Customer Appreciation Days)

Working Environment:

Our office environment is vibrant and fun, without the corporate stuffiness. We provide engaging spaces for collaboration when not working remotely.

Who Inspires Us:

We draw inspiration from companies that excel in customer service, such as: Chick-fil-A (“My Pleasure!”) Zappos (Going above and beyond for customers) , Ritz Carlton Resorts (Masters of making guests feel important).

Requirements:

3-5+ years of marketing manager experience, with a proven track record of driving measurable growth

Ability to develop and execute multi-channel marketing plans tied to company goals

Experience managing local and digital marketing initiatives

Comfortable with data analysis and reporting to optimize campaigns

Proficient with marketing platforms, systems, and tools

Strong understanding of guest behavior/loyalty programs/and membership models

Strong written and verbal communication skills and comfortable presenting to senior leadership

Guest first mindset

Bachelor’s degree in marketing, business, or related

Marketing certifications a plus

50% of time spent in the field/regularly visit all locations

Enjoy working in an outdoor, fast-paced, guest-focused environment

Valid driver’s license/ able to travel by car to all locations

Successful completion of background check

Employment: Full-Time

Location: 50% Field / 50% Admin (Office and Remote)

Reports To: CEO