SEO Analyst

Compensation Data

Company Overview

With $5 billion in revenue and 3,500+ employees in the U.S. and Mexico, TBC Corporation is a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers in the United States, Canada and Mexico through TBC Brands, NTW, TBC International, and TBC de Mexico. Additionally, TBC responds to the needs of consumers in search of total car care at more than 465 franchised tire and automotive service centers under Big O Tires®. TBC is headquartered in Palm Beach Gardens, Florida.

TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers throughout the US, Canada, and Mexico. TBC has 20 proprietary brands of tires specializing in passenger, commercial, farm and specialty tires. In 2005, TBC Corp. was purchased by Sumitomo Corporation of America (SCOA). SCOA is the largest subsidiary of Sumitomo Corporation, one of Japan’s major integrated trading and investment business enterprises. In 2018 Michelin, the largest tire manufacturer in Europe, invested in the company which is now a 50:50, privately held joint venture between Sumitomo and Michelin.

Our values are the foundation of our work, how we interact with each other, and the strategies we employ to fulfill our purpose. These are the practices we use every day – in everything we do:

• Integrity - We act honestly because nothing is more important than our reputation.

• Teamwork - We are better together.
• People-Focused - We put people first – our Associates, customers, franchisees, and partners – and cultivate a respectful, collaborative, and inclusive culture, top to bottom, inside and out.
• Accountability - We own our actions and decisions; we do what we say we are going to do.
• Leave Everything Better - We innovate to improve everything we touch, and we take actions now to protect the future.

Description

We’re seeking a proactive, detail obsessed Digital Marketing Specialist (Website Optimization, Local SEO & Franchisee Support) to own and elevate Big O Tires’ AI & search presence. This role blends strategic SEO thinking, hands on technical execution, and white glove support for our franchise network. You’ll manage all local listings, optimize our national and local SEO performance, support AI driven visibility, and collaborate closely with cross functional teams to ensure a unified digital experience across the brand.

Job Responsibilities

• Lead ongoing website SEO initiatives, including metadata optimization, schema markup, internal linking, and content updates.
• Improve site performance through page‑speed enhancements, Core Web Vitals optimization, mobile responsiveness, and crawlability improvements.
• Apply foundational HTML, CSS, and JavaScript knowledge to implement SEO fixes and QA technical updates.
• Partner with developers to ensure SEO best practices are integrated into new features, templates, and site enhancements.
• Conduct keyword research to inform national and local content strategies.
• Identify and prioritize opportunities for on‑site and technical SEO improvements.

Additional Job Responsibilities

• Support optimization for emerging AI‑driven search experiences across platforms such as Google SGE and Bing Copilot.
• Identify and implement structured data enhancements to improve visibility across AI‑powered search surfaces.
• Monitor evolving AI search trends and guide the organization in adapting strategies and best practices.
• Collaborate with analytics, paid media, content, brand, operations, IT, creative, and customer experience teams to ensure cohesive digital strategy and execution.
• Manage vendor relationships and maximize the value of enterprise SEO tools.

Continued Responsibilities

• Analyze competitive landscapes to uncover opportunities for national and local digital growth.
• Manage and optimize local business listings across Google Business Profiles, Apple Business Connect, Bing Places, Yelp, and other directories.
• Maintain NAP consistency and ensure accurate, up‑to‑date information for all franchise locations.
• Optimize local ranking factors including categories, attributes, services, photos, and reviews.
• Troubleshoot listing issues such as suspensions, duplicates, ownership conflicts, and verification challenges.

Added Responsibilities

• Provide high‑touch support to franchisees on digital listings, reputation management, and local SEO best practices.
• Deliver training, documentation, and process guidance to franchisees and internal teams to strengthen local digital presence.
• Track and analyze KPIs across website SEO, local SEO, and franchisee engagement.
• Build dashboards and recurring reports to communicate performance trends, insights, and opportunities.
• Other duties as assigned

Qualifications

• 2–4 years of experience in local SEO, multi location SEO, or digital marketing.
• Hands on experience with Google Business Profiles, local listing platforms, and SEO tools (e.g., BrightEdge, SOCI, YEXT, GA4, GSC).
• Basic technical skills including comfort with HTML, CSS, and understanding of JavaScript’s impact on SEO.
• Strong communication skills and the ability to deliver clear, friendly, and effective support to franchise owners.
• Analytical mindset with comfort interpreting data and making data-driven recommendations.
• Experience with structured data, schema, or AI driven search optimization is a plus.
• Familiarity with franchise or multi unit retail environments is highly preferred.
• Technical SEO skills
• Franchise marketing experience a plus
• Bilingual in Spanish / English are a plus

Benefits

• Market competitive compensation
• 401(k) and Roth with company match. Immediate 100% vesting
• Comprehensive benefits including medical, dental and vision
• Company paid short term disability and employer subsidized long term disability
• Company paid life insurance
• Discounted tire purchasing
• Tuition reimbursement
• Employee assistance program
• Generous paid vacation and paid time off
• Customizable voluntary benefits
• and More!!!

Mission Critical Competencies

TBC seeks team members who excel in demonstrating our critical competencies to drive organizational capability. In this spirit we view the following as mission critical for this role:

• Strategic Mindset: seeing ahead to future possibilities and translating them into breakthrough strategies.
• Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Cultivates Innovation: Creating new and better ways for the organization to be successful.
• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives
• Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
• Develops Talent: Developing people to meet both their career goals and the organization's goals.
• Ensures Accountability: Holding self and others accountable to meet commitments.
• Drives Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
• Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Instills Trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Change Management: effective Sponsorship, Change Agent and influencing skills. Adaptive, agile, flexible, open minded. Proven ability to build cross-functional commitment, lead, simplify and scale complex dynamic organizations through transformational change.