Sr Manager, Culture Events

The Red Bull Culture Marketing team is responsible for building brand relevance through the execution of programs that give wings to creative communities focused on the playgrounds of music, dance, art, and social innovation. The purpose of the Sr. Manager, Culture Events is to support Red Bull's path to becoming the most aspiring brand through activating world class event marketing initiatives across our priority culture playgrounds. This role is responsible for collaborating with programming counterparts on the development of Red Bull titled live experiences within the Culture Marketing portfolio, as well as supporting the regional teams in their execution. The MCM will work cross-functionally to ensure impactful, quality, and consistent event executions for the brand, our culture programs, and the artists we support.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Support the regional team in executing internationally relevant event properties.

  Collaborate with programming and booking partners to develop necessary guidelines and tools that facilitate strategic execution of Titled Events within the territory.

  Utilize your established network to help execute events, maintaining close connections with vendors ranging from fabricators to sound professionals.

  Drive processes to define and evaluate what success looks like across all Titled Big Moments by facilitating project kick-off meetings, postmortem discussions, and recap exercises.

  Act as a branding expert across the events network, collaborating with internal and external stakeholders to ensure consistent and appropriate communication of the Red Bull brand.

  Lead cross-departmental alignment with the On-Premise sales team to establish clear working methods across the entire events network.

  Highlight the can prominently through authentic and credible integrations in all activities.

• Manage the external network of production and creative partners to ensure the highest quality execution across our events network. This includes leading the RFP (Request for Proposal) and RFI (Request for Information) processes and conducting vendor performance reviews.

  Drive innovation within project management systems throughout the events network by communicating recommendations for change to the Director of Culture Events & Booking.

  Share best practices and lessons learned from titled event executions with the aim of enhancing efficiency and inspiring innovation.

  Serve as an expert in ticketing, providing support to a cross-functional team of stakeholders to maximize opportunities for data analysis and incremental revenue within the events network.

  Support the Communications team to achieve optimal media outcomes.

• Build trust and accountability across all levels of the organization for the culture program by developing strong cross-functional relationships and effective ways of working.

  Supervise the Region Culture Event Managers, consistently offering feedback to enhance overall event executions and develop individual skill sets.

  Implement appropriate training sessions in collaboration with the Director of Culture Events & Booking to continuously improve the skills of the Culture teams.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 5 - 7 years of experience in event management, ideally managing a network of events across different markets
• 3 - 5 years of experience in producing music or dance events, preferably with a strong understanding of operations at live music venues
• 3 - 5 years of experience in agency and/or direct brand marketing, particularly with branded events
• Aligned with the mission of Red Bull Social
• Passionate about innovating programming and supporting those who promote positive change within their communities
• Comprehensive knowledge of event production, marketing, and logistics
• Proven track record of strong planning, organizational, and project management skills
• Demonstrated ability to implement innovative practices and take calculated risks
• Capable of executing ideas with an emphasis on quantitative metrics to achieve brand objectives
• Excellent communication skills, including active listening and clear articulation
• Fluency in Spanish is an advantage

• Travel 40-50%
• Permanent
• Benefits eligible