Director of Marketing & Communications
- Develop and execute a 12-month integrated marketing and communications plan aligned with ticket revenue and organizational KPIs
- Design and lead revenue-generating campaigns, including single-match tickets, season tickets, group sales, theme nights, and promotions
- Build evergreen and lead-generation programs to grow the fan base
- Establish clear performance benchmarks and regularly report results to leadership
- Integrate both evergreen and themed merchandise into broader marketing and revenue-generating campaigns.
- Develop, manage, and adhere to the departmental budget
- Forecast spend accurately and allocate resources strategically
- Evaluate ROI across paid, earned, and organic media, events, grassroots initiatives, and promotional efforts
- Proactively adjust campaigns to optimize performance within approved budget parameters
- Build clear campaign briefs, timelines, and workflows
- Deliver marketing initiatives on time and within budget
- Create internal systems that support scale and operational efficiency
- Maintain strong organization in a fast-paced sports environment
- Partner closely with Ticket Sales, Corporate Partnerships, Operations, and the Tampa Bay Sun Foundation
- Align marketing initiatives with sales and sponsorship priorities
- Participate as a collaborative and solutions-oriented member of the leadership team
- Support theme nights, promotional events, and game-day activations
- Oversee brand positioning and ensure consistency across all touchpoints
- Manage local media relations and press communications
- Develop and execute paid media strategies (TV, OOH, radio, print, digital) aligned with revenue goals
- Lead grassroots and community-based marketing initiatives
- Oversee promotional items, giveaways, and fan engagement programs
- Lead and develop marketing staff and external partners
- Delegate effectively while maintaining strategic oversight
- Foster accountability, professionalism, and performance standards within the department
- 5–8 years of progressive marketing experience with increasing leadership responsibility
- Demonstrated success leading revenue-generating marketing initiatives
- Experience leveraging data analytics tools to measure marketing outcomes
- Experience managing defined marketing budgets with measurable ROI
- Experience operating in lean, high-growth, or startup environments strongly preferred
- Prior experience in sports, live events, or consumer brands is a plus
- Strategic thinking with hands-on execution capability
- Strong financial discipline and comfort operating within constrained budgets
- Excellent project management and organizational skills
- Ability to collaborate cross-functionally and build trust
- Data-driven decision-making mindset
- Strong written and verbal communication skills
- Adaptability in a fast-paced, evolving sports environment
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