PRODUCT MARKETING MANAGER

One of our clients, a major electronics manufacturer is looking for a talented
PRODUCT MARKETING MANAGER
Permanent position with excellent compensation package and benefits. 155-175K base.
Relocation package offered.

Location: North Miami, FL
Hybrid commute - 4 days onsite, 1 day remote per week

** Must be authorized to work for ANY employer in US
Sorry, No H1B candidates

Please read the description below and to be considered immediately email your resume to barryr @brainsworkgroup.com

PRODUCT MARKETING MANAGER

SKILLS:

• 10+ years of demonstrated experience in the RF/Microwave components industry conducting technical product marketing activities to Telecommunications, Aerospace and Defense, Test and Measurement, and/or Satellite Communications markets.
• Strong understanding of the RF/Microwave concepts and relevant technical and commercial performance parameters for the components as well as the industry-related applications and requirements for RF components.
• Strong understanding of customers’ business markets and real project management experience, including market research, problem resolution, business development, and tracking the progress of activities.
• Experience with product marketing for RF filter components.. Additional product marketing experience of passive components such as Power Splitters, Couplers, Baluns, modules and packaging is preferred.
• Prior experience with ceramic-based RF component technologies is a plus.
• Proficiency in data analysis using spreadsheets and modern tools like Salesforce, Tableau, MATLAB, Python, R+, among others is required.
• Knowledge of publishing platforms and methodologies for academic and industrial outreach is a plus.

QUALIFICATIONS:

• Work with Marketing Communications team to develop messaging and promotional activities to position products to end markets and customers including presentations, such as sparklers, datasheets, and other technical collateral to support go-to-market strategies.
• Execute marketing programs in collaboration with the Marketing Communications team.
• Drive definition/specifications and business case for new products proposed on the product roadman including product positioning, product price/volume/ramp and guide these products through the Product Generation Process (PGP).
• Drive development of new products and launch to end customers including product datasheets and other marketing promotional literature/web content.
• Work with global marketing managers, regional sales managers, customers, and development teams to identify market needs and translate these into specific product requirements for new product development with prioritized features, creating customer-driven product roadmaps.
• Conduct competitive analyses, including evaluation of specifications, pricing, product performance, customer support, lead times, standards and certifications, and customer experience.
• Compile and analyze competitor’s and supplier’s pricing and costing curves.
• Conduct in-depth market research to produce reports on trends, emerging technologies, and advancements in industry and academia.
• Compile and maintain a library of system-level block diagrams for strategic investment markets and applications.
• Study and report on current events impacting industry-related activities.
• Design and maintain 3 to 5-year product and technology roadmaps aligned with market needs and business objectives.
• Support sales and business development activities by providing technical inputs and solutions tailored to customer requirements.
• Conduct product pricing.
• Identify and manage strategic partnership opportunities with customers, suppliers, academic institutions, and other internal groups.
• Conduct surveys with internal and external customers to identify gaps in offerings, customer service, and technology strategies.
• Collaborate with Global Market Managers, Regional Sales Managers, and business unit leadership to define total addressable markets (TAMs), serviceable addressable markets (SAMs), and serviceable obtainable markets (SOMs).
• Analyze Return on Investment (RoI) of the product offerings.

Bachelor’s degree in Electrical Engineering or a related field

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Or email: [email protected]
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Keywords: Marketing Manager director radio frequency RF microwave Salesforce Tableu MATLAB Python