Global Technology Partner Marketing Lead

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Position Overview

As part of the Global Technology Partner Marketing team within the Global Partner Marketing organization, this position plays a key role in supporting SAP’s partner ecosystem, driving brand awareness, customer engagement, and revenue opportunities for both SAP and our partners, by delivering successful partner experiences and modern marketing programs.

We’re looking for a talented, self-directed, positive, collaborative, and highly motivated Marketing Manager, with strong digital and stakeholder management experience, to join our team. This new colleague, reporting to the Head of Global Technology Partner Marketing, will be a data-driven marketer who brings new ideas, focus, and dedication to the job every day.

KEY RESPONSABILITIES AND TASKS:

Strategy & Planning

• With internal stakeholders (e.g. partner business managers) learn the business priorities for the SAP and Microsoft technology partnership, including products, business model, challenges, marketing needs, GTM strategies, and KPIs.
• Develop a comprehensive marketing strategy, integrated plan, and the corresponding program architecture, supporting the partnership’s business priorities, with the goal of delivering the best marketing performance for both partner and SAP.

Program & campaign execution

• Identify relevant, targeted, customer centric, joint marketing initiatives.
• Design and execute innovative, impactful, cost effective, and measurable programs and campaigns, tightly aligned to the partnership’s business objectives.

Brand alignment, content curation, activation and promotion - Collaborate with the partner, business development, corporate marketing, product marketing, field marketing, sales, creative agencies (as needed) and other content creators to identify, curate and customize (where appropriate) high-performing, measurable assets and programs, including:

• Product and partnership messaging with associated positioning frameworks.
• Top of funnel thought leadership and awareness content.
• Global demand generation activities and program integrations across key regional teams.
• Marketing assets for syndication in partner owned newsletters, press releases, and digital media channels (e.g. social media, web)
• Further asset amplification on relevant SAP owned marketing platforms and channels (e.g. web, social, community, PR).

Measurement - Ensure all programs have clear and measurable success metrics, while championing a “test and learn” optimization approach. Analyze and optimize partner marketing program performance to increase partner engagement, while continuing improving program success metrics.

Internal Advocacy and Global Best Practice Sharing - Support and contribute to internal communication vehicles to update, educate and share success stories. Share and syndicate best practices, high performing programs and strategies with the extended project teams.

Stakeholder Management - Align with partnership stakeholders to ensure marketing programs closely align to business and sales goals for each partnership. Continuously evangelize your marketing strategy, plans and results, while collaborating for ongoing refinement

Resources and Vendor Management – Manage program budgets/resources (owned, stakeholders’ and/or partner contributed) and vendors required to support program execution.

IS THIS YOU?

• Bachelor/ Master’s degree in Marketing or equivalent experience.
• 5+ years of experience in Partner Marketing/Business Development.
• Excellent writing and communication skills.
• Strong digital footprint desired, knowledge of digital marketing a must.
• Number- and data-driven marketing mindset: analytical, detail oriented and data skills.
• Experience in the High-Tech sector and B2B marketing know-how is preferred
• Strong people skills related to trust building, empowerment, motivation and team work

WHAT YOU GET FROM US

Success is what you make it. At SAP, we help you make it your own. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now . Successful candidates might be required to undergo a background verification with an external vendor.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 142500 - 242300(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements:

AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 439635 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid