Senior Associate, Local - Media Optimization & Effectiveness

**Become a part of our caring community and help us put health first** Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States-seniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions. Join Humana's Media Optimization & Effectiveness team and help us deliver targeted, impactful media strategies that connect members with the care and resources they need. As a Senior Associate you'll play a key role in driving media performance and ensuring campaigns are aligned with business goals and member needs. In this role, you'll collaborate with internal partners and external agencies to optimize media investments across paid channels and across lines of business. This role is a strong strategic advisor who will help translate business objectives into media plans, monitor performance, and identify opportunities for optimization in local markets to support campaign goals, including member acquisition, retention or brand building efforts. The Senior Associate position requires deep understanding of local media, specifically nuances by channel and by market that impact go-to-market strategies. The ideal candidate has experience with developing media objectives, stewarding multi-channel media campaigns, managing budgets, reviewing analytics, and guiding agency partners and programs that support ongoing customer acquisition and product awareness efforts across the Humana, CenterWell, and/or Reliance brands. **Key Responsibilities** + Serves as subject matter expert in media, advising our POD teams on their media plans and serving as a bridge between other Humana teams and our media agencies. + A pro-active, team player with strong communication skills, attention to detail, the ability to collaborate across multiple teams with deep cross channel media knowledge across local markets. + Identifies target audiences and specific messages, channels, and tactics; coordinates end-to-end media campaign strategy, planning, implementation, measurement and analysis. Serves as a trusted consultant both internally and externally on all aspects of media plans. + Own agency relationship for given campaign, proactively providing briefs, guidance, feedback, direction, and approval. **Impact** Your work helps Humana connect with members in meaningful, culturally relevant ways-supporting health equity and community engagement **Use your skills to make an impact** **Qualifications** **Required** + Bachelor's degree + 5+ years of experience in media planning, buying and execution + Strong understanding of local market dynamics, regional media trends, and community engagement tactics + Expertise developing omnichannel media strategies and activation plans in local markets that align with national brand strategy while addressing local needs + Strong analytical skills, with the ability to interpret data and translate insights into actionable media strategies + Excellent communication and collaboration skills, with experience managing cross-functional projects and agency relationships + Ability to serve as a strategic advisor to internal stakeholders and external partners on media planning and performance **Preferred** + Experience in healthcare or regulated industries + Familiarity with multicultural strategies + Proficiency in media analytics tools and reporting tools + Knowledge of HIPPA and compliance in localized campaigns + Proven experience with all media channels with strength in either digital media platforms and performance metrics or DRTV Media **Additional Information** To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: + At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested + Satellite, cellular and microwave connection can be used only if approved by leadership + Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. + Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job. + Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including: + Health benefits effective day 1 + Paid time off, holidays, volunteer time and jury duty pay + Recognition pay + 401(k) retirement savings plan with employer match + Tuition assistance + Scholarships for eligible dependents + Parental and caregiver leave + Employee charity matching program + Network Resource Groups (NRGs) + Career development opportunities **Our Hiring Process** As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews. If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker. Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from [email protected] with instructions on how to add the information into your official application on Humana's secure website. Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required. **Scheduled Weekly Hours** 40 **Pay Range** The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $78,400 - $107,800 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance. **Description of Benefits** Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. **About us** Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large. ​ **Equal Opportunity Employer** It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment. Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our