Lead Generation Specialist
Jacksonville, FL 32256 | On-Site ARC Group has partnered with a fast-growing Tax Solutions company in Jacksonville's Southside to recruit a Lead Generation Specialist for a direct hire opportunity. This is an exciting marketing-focused role for a creative and strategic individual passionate about generating qualified leads and building brand awareness. Our client specializes in helping individuals and businesses resolve tax challenges with the IRS and state agencies. If you're looking for a role where your marketing skills can directly contribute to growth and client impact, this could be the perfect opportunity. Position Overview
As the Lead Generation Specialist , you will play a critical role in driving new business by creating and executing targeted marketing campaigns. You'll be responsible for generating qualified leads through a variety of digital and traditional marketing channels, building awareness of the company's services, and supporting overall growth strategies. Key Responsibilities
- Develop and manage lead generation campaigns across email, social media, paid advertising, SEO, and events
- Create compelling marketing content and messaging to attract and engage target audiences
- Track lead sources, monitor campaign performance, and adjust strategies to improve ROI and conversion rates
- Collaborate with internal teams to ensure consistent brand messaging and campaign alignment
- Maintain lead databases and coordinate the handoff of qualified leads to the internal sales team
- Research market trends and competitor activity to stay current with industry best practices
- 2+ years of experience in lead generation, digital marketing, or similar role
- Knowledge of digital marketing platforms (Google Ads, Facebook/Meta Ads, CRM systems, email marketing tools, etc.)
- Excellent communication, writing, and creative skills
- Proven ability to develop campaigns that generate high-quality leads
- Experience in the tax resolution, financial services, or legal sector is a plus
- Highly organized and results-driven with a self-starter mentality
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