Digital Content Specialist (Hybrid)
- Activities may include: research, content production, copy writing, social media management, script writing, content distribution and promotion, proofreading, and updating website copy.
- Create communication strategies for each audience segment (Shriners Children's and Shriners International).
- Manage content plan and content calendar, maintaining deadlines, collaboration requirements,assignments, publishing workflow and channel distribution.
- Leverage storytelling with a full comprehension of all digital platforms to engage both audiences (fraternal and healthcare) across all major digital channels
- Collaborates with Creative Services team to support content continuity across other mediums like our print publications and internal communications channels. Copy Writing, Proofreading and Multimedia
- Edit, proofread and improve writers' posts
- Edit and format content to adhere to proven online practices and brand standards
- Identify and plan how to reformat content into different mediums for channel distribution. (e.g.. Determine when to convert an article to video or modify a long-form video for website/social media)
- Create supporting content marketing plans for events
- On-site content creation and execution during events
- Coordinate press releases and opportunities with influencers and media (TV, Radio, Print, and Online Publications)
- Create press releases and distribute them through appropriate channels and media contacts including PR Newswire/PR Web
- Research and manage influencer marketing programs across digital channels
- Measure and report the reach and impact of press releases and digital pitching efforts
- Liaise with digital media correspondents, media and public fostering positive brand relationship
- Measure results of digital press releases and digital media relations (influencer and other media representatives)
- Analyze content performance metrics and user engagement using website, social media and media analytics platforms. (Google Analytics, Social Listening and Media Monitoring)
- Identify new content categories for development based on target audience and analytics
- Prepare content framework for medical conditions/treatment and ensures accuracy and compliance with medical affairs.
- Manage the organization of content from different business units, hospitals and fraternal members
- Assist in distributing execution plans and monitors project deadlines associated with website content, news releases, and social media calendars.
- Support and collaborate with creative services copy writers and design team to distribute content across print and internal communications channels
- Validate medical content and manage the approval process of material before publishing.
- Filter content through management as needed for the fraternal website, social media and publications to adhere to bylaws, ethics and standards.
- Basic technical knowledge of HTML and web publishing required
- Digital content marketing experience required
- Knowledge of SEO and web traffic metrics required
- Familiarity with social media required
- 1 yr of MS Office applications experience required
- Excellent writing skills, grammar and spelling in English language required
- Organizational, attention to detail and time management skills
- Bachelor's in Journalism, Marketing, or a related field required
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