Business Analytics Sr. Lead Analyst

Citibank, N.A. seeks a Business Analytics Sr. Lead Analyst for its Tampa, Florida location.

Duties: Lead analytics for Citi’s Lending business by providing advanced test design, evaluating targeting strategies, and identifying expansion and other new business opportunities in order to meet and exceed business goals. Develop analytically derived omni-channel targeting, offer, and communication strategies to drive profitable long-term customer engagement. Develop statistical targeting and behavioral models that deliver business results. Identify actionable customer insights based on internal and external customer behavioral and financial data. Develop program impact forecasting relating to financial impacts and customer behavior. Manage scorecards and the Management Information Systems, including tracking the program’s impact to portfolio dynamics. Analyze any variances in the forecast and identify root causes. Work closely with business partners in Decision Management, Risk Management, Marketing, Finance, Legal and Compliance, to implement strategies capitalizing on the opportunities identified through risk-return analysis. A telecommuting/hybrid work schedule may be permitted within a commutable distance from the worksite, in accordance with Citi policies and protocols.

Requirements: Requires a Master’s degree, or foreign equivalent, in Information Technology and Management, Information Technology, or related field and 4 years of experience as a Portfolio and Strategy Analytics Specialist, Data Analytics Specialist, or related position involving data analytics for business development and customer engagement strategy building in the global financial services industry. Alternatively, employer will accept a Bachelor’s degree in the stated fields and 6 years of the specified progressive, post-baccalaureate experience. 4 years of experience must include: Retail lending portfolio management and decisions analytics, supporting strategy initiatives and execution; Supporting policy optimization and credit expansion to improve sales and process automation; Designing and developing customer segmentation utilizing historic trends and outlook; Utilizing data to recommend statistical and non-statistical tools to develop targeting strategies, including new-to-market and existing segments; Utilizing knowledge of drivers of product financials for planning and forecasting; Descriptive statistics and data mining for program effectiveness measurements; Utilizing SAS and Python to perform data set analyses for historical trend identification and business recommendations; Performing financial modelling for P&L analysis; Partnering with business, credit and model development to design, develop and monitor test designs and analytical reporting to track and enhance strategies; and Leveraging business/product expertise to rigorously analyze large datasets, improve risk adjusted returns, deliver profitable growth, and communicate conclusions. Applicants submit resumes at Please reference Job ID #26931474. EO Employer.

Wage Range: $150,700 to $152,250

Job Family Group: Decision Management

Job Family: Business Analysis

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Job Family Group:

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Job Family:

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Time Type:

Full time

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Primary Location:

Tampa Florida United States

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Primary Location Full Time Salary Range:

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Mar 26, 2026

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

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