Demand Planner

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is looking for a Demand Planner to join our team. This role will support demand forecasting and inventory planning efforts across the business, with a strong focus on data accuracy, reporting, and cross-functional collaboration. The ideal candidate is analytical, detail-oriented, and eager to grow their impact within a fast-paced environment.

Responsibilities to include:

• Own and continuously improve the internal forecast by analyzing promotional performance, consumption trends, category dynamics, advertising investments, and inventory positions across channels
• Translate large, complex data sets into clear, actionable insights to drive alignment between Sales, Marketing, Operations, and Finance
• Support the development of the annual forecast (budget) and identify gaps, risks, and opportunities in collaboration with senior leadership
• Lead cross-functional demand reviews with Sales, Digital Marketing, and Brand teams to understand consumer and customer trends impacting the forecast
• Report monthly on forecast KPIs (Forecast Accuracy, Bias, and Consumption vs. Shipment) and lead data-driven deep dives on a quarterly cadence
• Partner with external supply chain and retail partners to uncover efficiency opportunities and service improvements

What You Will Need

• Bachelor’s degree in Business, Supply Chain, Analytics, or a related field
• 3+ years of experience in Demand Planning, Retail Merchandise Planning, or CPFR within a Consumer-Packaged Goods (CPG) environment
• Advanced Power BI and Excel skills, with a demonstrated ability to build dynamic dashboards and automate reporting
• Strong understanding of CPG business dynamics, including promotional lifts, distribution shifts, seasonality, and retailer replenishment behavior
• Proven ability to work with and analyze large, complex data sets quickly to identify patterns and insights
• Excellent communication skills and the ability to translate analytical findings into clear business recommendations
• Strong organizational and prioritization skills; able to manage multiple priorities in a fast-paced environment
• Proactive mindset with a strong sense of ownership, curiosity, and continuous improvement

Who You Will Work With

Frida is an organization that values collaboration and community. As a Demand Planner, you will work closely with Brand Management, Sales, Supply Chain, and Operations teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy:

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to [email protected] or [email protected]. Your safety and privacy is our priority.