Brand Manager

Job Summary:

The Brand Manager – Wellness & Supplements Accounts will lead day-to-day strategy, planning, and execution for a portfolio of wellness and supplement clients. This role is responsible for driving campaign development, product launches, and omnichannel growth strategies across categories such as vitamins, adaptogens, functional beverages, and holistic health products. The ideal candidate brings strong brand marketing and project management skills, is passionate about health and wellness, and thrives in a fast-paced, client-facing environment. This role requires a deep understanding of the supplement landscape, regulatory awareness, and a sharp eye for innovation and consumer trends.

Key Responsibilities

1. Brand & Client Leadership – Wellness & Supplements Accounts

• Serve as the primary point of contact for assigned wellness clients, leading strategic planning, cross-functional collaboration, and day-to-day communications.

• Guide new client onboarding, including category research, product review, and marketing calendar setup.

• Own and manage brand trackers, launch timelines, campaign documents, and weekly meeting agendas to ensure clear workflows and accountability.

• Build and maintain strategic brand decks, positioning documents, go-to-market plans, and campaign recaps.

• Partner with internal teams (creative, paid, lifecycle, influencer, affiliate, eCommerce, Amazon) to deliver holistic marketing solutions tailored to each brand’s goals.

• Translate client input and performance data into actionable next steps, future planning, and creative refinement.

2. Wellness Marketing Strategy & Execution

• Lead the development and execution of seasonal marketing moments, new product launches, and promotional campaigns.

• Coordinate messaging, creative, and digital strategy across all marketing channels, ensuring consistency with wellness category standards and brand voice.

• Support integrated storytelling across influencer campaigns, sampling, affiliate, paid social, and email.

• Conduct market research and trend forecasting to support client strategy in areas such as functional ingredients, supplement formats, and health-conscious consumer behaviors.

• Monitor and report on performance KPIs across digital and retail campaigns, providing data-backed insights and recommendations for optimization.

3. Project Management & Workflow Coordination

• Manage tasks, milestones, and internal workflows through project management platforms (e.g., Asana), ensuring projects remain on track and on time.

• Draft creative and strategic briefs, define deliverables, and collaborate closely with design, content, and strategy teams.

• Oversee sample coordination, product education materials, and asset delivery across campaigns and marketing initiatives.

• Conduct quality control and final reviews of digital creative (web, email, paid, Amazon, etc.) to ensure brand compliance and regulatory accuracy for wellness products.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).

• 5+ years of experience in wellness, supplement, or health-related brand marketing—agency or consultancy experience strongly preferred.

• Strong familiarity with wellness categories such as vitamins, nootropics, functional beverages, gut health, and adaptogens.

• Excellent organizational skills with the ability to manage multiple clients, timelines, and cross-functional teams simultaneously.

• Knowledge of FTC, FDA, and supplement marketing compliance standards a major plus.

• Proficient in project management tools (e.g., Asana, Trello) and common workplace platforms (Google Workspace, Microsoft Office).

• Exceptional communication skills—written, visual, and verbal—with experience presenting to clients and senior stakeholders.

• Self-starter with a collaborative spirit and client-focused mindset.

Key Competencies

• Passionate about wellness, supplements, and health innovation.

• Highly detail-oriented with strong project execution capabilities.

• Strategic and forward-thinking with the ability to manage ambiguity and shifting priorities.

• Strong interpersonal skills and the ability to manage up, down, and across teams.

• Agile, adaptable, and energized by a fast-paced agency or startup environment.