Global Insights Director (Permanent and FTC)

YOUR OPPORTUNITY

YOUR OPPORTUNITY

This is your chance to work in collaboration with brilliant strategic, creative leaders and teams. You’ll partnering tightly with the Global VPs and Brand Directors, collaborating with the global and local marketing and Insights teams to put the consumer at the centre of every business decision.

You will be responsible to deliver powerful insights, that help shape significant decisions on brand and category strategy, brand positioning, communication, innovation pipeline and activity development, as well as M&E.

This is about leaving a legacy of passion for consumer insights and creating a lasting emotional connection with our consumers.

You are fearlessly innovative and have a restless desire to deliver results and make a lasting impact, with your strategies and consumer understanding.

You bring others with you because of the rigour of your thinking, the depth of your partnership and your desire to ‘first listen to understand, how you can create impact and offer thought leadership.

You are a visionary Insights professional with a history of building iconic brands.

You will inspire and supercharge marketing for the brand, fueling a consumer centric culture that thrives on driving brand engagement through authenticity and cultural relevance.

Your strengths in Insights leadership will resonate deeply as you help:

• Craft the long-term Brand vision

• Retain and reaffirm the Brands undisputed category leading position

• Drive global growth & brand KPIs

• Build deep, trusting and collaborative relationships

• Role model excellence in learning and improving brand execution

• You understand the value of different perspectives and work diverse teams to harness the value of diversity of thought, generations, geographies, and genders.

RESPONSIBILITIES

WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE:

• Acting as a strategic thought partner to the brand VPs/SVP, while being a role model for the Insights team, passionately advocating for the voice of the consumer at every opportunity

• Bringing together consumer insights, customer needs, and category dynamics, to provide day-to-day consumer insights and business intelligence, including competitive intelligence, to create market advantage

• Partnering with the Brand Directors, the business and marketing teams, and the local Insights teams to deliver the strategic fundamentals which will unlock transformational growth.

• In partnership with the brand teams, leading the annual review of the Situation Assessment and the Integrated Annual Plan

• Responsible for serving as a “voice of the consumer” by leading custom qualitative and quantitative research and utilizing the company’s business intelligence sources (syndicated data, tracker data, market-level data, digital analytics, AI-driven new methods, consumer trends and available global studies) to connect the dots and help influence stakeholders’ decision-making process.

• Accountable for building extensive understanding of the brands’ performance, and Measurement & Evaluation of activities, in order to help drive optimization and effectiveness

• Passionately drive the BRAND’S learning agenda – and embedding the knowledge in the work

SKILLS

THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• You’ve led transformational growth through category and consumer insight. The position requires at least fifteen years of work experience in consumer insights/market research or related field.

• You are skilled in using data to help senior stakeholders make tough decisions. Highly skilled in synthesizing data from multiple sources and distilling crisp, tangible, and meaningful business insights

• You’ve conducted research projects at a global, regional and local level, experienced in a broad range of quantitative and qualitative research methods and ability to apply them pragmatically to business issues

• Brilliant history of positioning and building global iconic brands that lead and define their categories

• Translating consumer and cultural insights into strong and timeless Brand Ideas

• Translating Brand Strategy / Positioning into Brand Fame through outstanding and breakthrough global campaigns that come to life in paid / earned media, as well as experience and ‘below the line programs’

• Highly in tune with cultural trends and able to identify, define and execute unique and ownable cultural platforms/activations that communicate brand ideas

• Understanding of marketing premium brands that compete within the top price / perception segments

• Collaborative & Influential Leadership

• Ability to set a vision and rally stakeholders behind it

• Track record of building strong partnerships with agency partners that translates into exceptional work

• Ability to dictate and drive brand strategy & demonstrate independent thinking

• Deep ability to inspire and push the boundaries of creativity in all its forms – in brand expression, platforms. Innovation

• Experience working on mature brands as well as new to world/early life stage brands

• Strong understanding of the US market, culture and dynamics is preferred but not essential

• Language skills: Fluent English

• Drinks and Luxury Category experience is desirable

• BS/BA required - MBA desirable

leadership agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.