Global Director of Brand Marketing
- Brand Strategy & Harmonization
- Lead the development and execution of a global brand strategy for WAI-branded and private-label products, unifying messaging across regions.
- Build brand processes and tools to standardize creative, approvals, messaging, and campaign development while allowing for localized adaptation.
- Develop and manage brand standards and style guides, ensuring consistent use of messaging, visuals, and tone across regions, channels, and customer touchpoints.
- Partner with regional teams to align local market nuances, customer preferences, and competitive landscapes while maintaining brand integrity.
- Develop value proposition to communicate value and position WAI as a leader in delivering 100% new, high-quality products, differentiating from remanufactured alternatives.
- Content & Campaign Development
- Lead outside agencies and develop strong content to drive growth — including corporate videos, pitch decks, trade show materials, brochures, and technical guides that support global and regional sales teams.
- Collaborate/partner with the Director of Digital Marketing to drive digital campaigns, SEO-optimized content, and brand visibility across web, social, and email platforms.
- Oversee the creation of compelling product and technical messaging tailored for both B2B private label and WAI-branded business.
- Take ownership of execution and deliverables, including refining presentations, writing campaign briefs, and reviewing creative assets for accuracy and brand alignment.
- Global Processes, Tools, and Efficiency
- Interim ownership and organization around the image management process across the company.
- Build and implement scalable global processes for brand management, creative development, and campaign execution, ensuring clarity and efficiency across regions.
- Develop tools and workflows to centralize brand asset management, creative approvals, and campaign calendars. Identify opportunities for automation, AI tools, and outsourcing to lower-cost country partners to drive cost-efficiency without sacrificing quality. Create tools and templates that can be used to automate the process.
- Establish governance for ensuring that global and local messaging aligns with WAI’s overarching strategic goals.
- Trade Shows, Promotions, & Regional Support
- Lead global trade show planning and execution, ensuring unified branding and impactful experiences that drive measurable ROI.
- Support regional teams in executing localized campaigns and promotional activities that ladder up to the overall brand strategy.
- Serve as the point person for all promotional strategies, advertising, and sponsorships, ensuring alignment and cost-efficiency.
- Customer support and packaging design requirements
- Collaboration & Team Leadership
- Partner closely with the Director of Digital Marketing to ensure global campaigns and messaging are executed seamlessly across digital platforms.
- Lead and mentor the Marketing team, driving executional excellence while fostering professional growth.
- Work collaboratively with regional marketing teams, providing hands-on guidance and tools to align local efforts with the global brand vision.
- Partner with sales, product management, and leadership to ensure marketing aligns with commercial objectives and customer needs.
- Metrics, Reporting, and Continuous Improvement
- Develop clear KPIs to measure the success of global brand campaigns, trade shows, and content initiatives.
- Present performance results and actionable insights to senior leadership, continually optimizing messaging and processes.
- Monitor market trends, customer feedback, and competitive analysis to drive continuous improvement.
- Experience developing scalable global processes and tools within decentralized organizations.
- Proven ability to harmonize brand messaging across regions while accommodating local market needs.
- Experience collaborating with cross-functional, matrixed teams across multiple geographies.
- Ability to execute campaigns while developing long-term strategies.
- Strong analytical mindset with experience measuring ROI, campaign performance, and KPIs.
- Automotive aftermarket and/or B2B industry experience required.
- Strategic Brand Leadership - Defines and drives a clear global brand vision aligned with business goals and market differentiation.
- Global & Cultural Agility - Adapts messaging and strategies to fit diverse markets while maintaining brand consistency.
- Integrated Marketing Execution - Leads multi-channel marketing efforts from concept to execution with measurable impact.
- Content Development Expertise - Transforms technical and product messaging into compelling, customer-facing content across formats.
- Operational Efficiency - Builds scalable systems, tools, and workflows to drive consistency, speed, and cost-efficiency.
- Agency & Vendor Management - Effectively manages external partners to deliver quality outcomes on time and within budget.
- Cross-Functional Collaboration - Aligns with sales, product, digital, and regional teams to ensure unified execution.
- Team Leadership - Coaches and develops high-performing teams, driving accountability and executional excellence.
- Data-Driven Mindset - Uses data and KPIs to optimize campaigns, improve ROI, and inform strategic decisions.
- Change Leadership - Navigates ambiguity and growth with agility, balancing strategic vision with hands-on execution.
- Strong content development skills, including experience leading and managing the development and execution of corp videos, presentations, trade show materials, and campaigns.
- Exceptional project management skills with a track record of building tools, workflows, and processes that drive efficiency.
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