Developer, Salesforce Marketing Cloud POST NUMBER: 446577

Location: Hybrid (On-site Monday–Wednesday; Remote Thursday–Friday)
Type: Full-Time
Department: Marketing / Digital Communications

Job Summary

We are seeking an experienced and detail-oriented Email Marketing Specialist to join our dynamic marketing team. This hybrid position plays a critical role in planning, executing, and optimizing email marketing campaigns to drive engagement and deliver business results. The ideal candidate will have hands-on experience in Salesforce Marketing Cloud or similar platforms, strong HTML/CSS skills for email development, and a strategic, analytical mindset to improve performance through testing and innovation.

Education & Training

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

• Relevant experience may be accepted in lieu of a degree.

• Some on-the-job training provided.

Key Responsibilities

• Plan, execute, and optimize end-to-end email marketing campaigns. (45%)

• Align with the broader digital marketing team and stakeholders to build and maintain an email calendar. (15%)

• Proactively analyze and test campaigns for performance improvements; share insights and recommendations. (15%)

• Collaborate with the technical email team to enhance technical capabilities, streamline workflows, and drive innovation. (15%)

• Create and deliver presentations on campaign performance, learnings, and key wins to leadership and cross-functional teams. (10%)

Required Knowledge & Skills

• Hands-on experience in email marketing platforms; Salesforce Marketing Cloud preferred .

• Solid understanding of HTML and CSS for email development.

• Familiarity with mobile-first and responsive email design .

• Working knowledge of email testing and optimization techniques.

• Ability to troubleshoot email rendering issues across platforms.

• Strong attention to detail and commitment to quality.

• Experience with project management tools , preferably Jira.

• Ability to manage multiple priorities, work independently, and meet deadlines.

• Strong communication skills and the ability to collaborate across teams and functions.

• Strategic and analytical mindset focused on business outcomes.

Preferred Technical Skills

• Experience with email platforms like Responsys, Silverpop, MessageGears, SendGrid .

• Familiarity with Litmus, Movable Ink, SparkPost or similar email QA and personalization tools.

• Proficiency in AmpScript or similar personalization scripting language.

• Knowledge of Google Analytics, Google Tag Manager, Adobe Analytics preferred.

• Basic understanding of SQL is a plus.

• Salesforce certifications are a plus but not required.

• Understanding of email compliance laws (CAN-SPAM, GDPR, etc.).