Business Analytics Senior Analyst

Citibank, N.A. seeks a Business Analytics Senior Analyst for its Miami, Florida location.

Duties: Support development of marketing strategies for deposit, small business, and mortgage products through channel testing program, customer segmentation, and performance assessment. Build analytical and segmentation tools to support the Retail Bank in driving profitable lending and deposit balances through multiple channels. Target applicability of program across channels including owned sites, display, paid and natural search, affiliates, and social media. Perform numerical and quantitative analysis to demonstrate the effectiveness of testing program, and to design modules for tracking. Apply statistical methodologies and numerical methods across varied sources of external and internal data to conduct large complex analysis. Participate in the implementation of analytical and statistical models in live operating environments within the organization. Analyze and interpret quantitative and financial data in order to estimate performance, conduct targeting strategies, and forecast economic valuation for both internal customer base and prospects. Perform in-depth validation and testing of programs to ensure adequacy, and reformulate tracking as necessary. A telecommuting/hybrid work schedule may be permitted within a commutable distance from the worksite, in accordance with Citi policies and protocols.

Requirements: Requires a Master’s degree, or foreign equivalent, in Data Analytics, Data Science, Business Analytics, Financial Modeling, Mathematics, or related field and 2 years of experience as a Data Analyst, Data Scientist, or related position involving data processing tool building in order to enhance business strategies and operational efficiency. Alternatively, employer will accept a Bachelor’s degree in the stated fields and 5 years of the specified progressive, post-baccalaureate experience. Full span of experience must include: Analyze client behavior and develop customer insights using advanced analytical techniques; Adopt powerful management tools and best practices to efficiently handle large volumes of data and minimize effort, time and redundancy in operational procedures; Apply statistical methods to organize, analyze and interpret data to perform model validations and address data quality issues; Utilize Python, PySpark, & SAS software and other open-source coding and statistical tools; Develop and test hypothesis and build quality controls to ensure data integrity; Customer value profiling using quantitative modeling and statistical methods; Data visualization to derive and present insights from complex data; Advanced analytics tools and techniques, including forecasting and cluster analysis; Customer lifecycle and profitability (P&L) by developing models to predict revenue, forecast expenses, and drive disciplined cost management; and Modeling financial spreads, conducting scenario-based forecasting, and working with credit risk metrics, including Allowance for Loan and Lease Losses, Loan Loss Reserves and Net Credit Losses. Applicants submit resumes at Please reference Job ID #25929176. EO Employer.

Wage Range: $144,477 to $144,477

Job Family Group: Decision Management

Job Family: Business Analysis

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Job Family Group:

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Job Family:

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Time Type:

Full time

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Primary Location:

Miami Florida United States

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Primary Location Full Time Salary Range:

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Mar 11, 2026

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

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