Community Relations Manager

Job Description

Job Description

The Community Relations Manager is responsible for generating new client leads by developing, maintaining, and expanding relationships with professional referral sources. This role also involves identifying and implementing new marketing initiatives to grow the company’s visibility and reach within the community.

This is an in-person, field-based role that requires frequent community outreach, visits to referral partners, and participation in local events to actively enhance the company’s presence and brand recognition. AREA: Southern Hillsborough County

Primary Responsibilities Including, but not limited to:

• Identify and maintain a comprehensive list of local influence centers, including hospitals, nursing homes, assisted living facilities, rehabilitation centers, physicians’ offices, and other relevant healthcare providers.
• Develop and manage new lead sources in alignment with the company’s marketing blueprint and sales strategy.
• Personally visit, meet, and cultivate relationships with individuals responsible for or in a position to refer potential clients. This includes contacts within private, public, and nonprofit organizations.
• Complete client assessments, as needed.
• Utilize a monthly marketing calendar to plan, coordinate, and execute marketing activities in conjunction with national initiatives.
• Schedule and deliver presentations on company services at healthcare facilities, professional offices, and corporate settings.
• Represent the company at trade shows, conferences, and networking events to increase brand awareness and generate leads.
• Coordinate and implement various marketing methods, including direct mail campaigns, print advertising, networking initiatives, and innovative outreach strategies.
• Maintain and manage the Customer Relationship Management (CRM) system to track interactions, referral sources, and client leads.
• Conduct timely follow-ups with referral sources to express appreciation for referrals and provide relevant updates.
• Educate the community on the company’s specialty services, including the VDT (Virtual Dementia Tour), LIFE Profile Assessment, and Return Home programs.
• Submit weekly reports during operations meetings detailing upcoming events, referral touches, partner meetings, and marketing activity tracking.
• Collaborate with the team to enhance the company’s social media presence and online marketing efforts.
• Perform additional duties and projects as assigned.

Core Qualifications:

• Demonstrates exceptional attention to detail and the ability to manage multiple priorities in a dynamic, fast-paced environment.
• Strong interpersonal and conversational skills, both in-person and over the phone.
• Reliable follow-through on commitments, with consistent communication and engagement with referral partners, clients, and community contacts.
• Excellent organizational skills, supported by effective systems for tracking tasks, appointments, and marketing activities.
• Proactive in identifying potential issues and providing timely, practical solutions.
• Strong verbal and written communication abilities, capable of delivering information diplomatically, professionally, and clearly.
• Commitment to providing an above-and-beyond level of service and initiative in all areas of responsibility.
• Ability to work independently while remaining an integral part of a collaborative team, with a results-driven mindset.
• Demonstrates ongoing dedication to professional growth and excellence.
• Leadership capabilities to manage, coach, and motivate team members toward achieving organizational goals.
• Flexibility to attend occasional evening and weekend events as needed.

Position Requirements:

• Bachelor’s degree in a healthcare-related field preferred, or equivalent experience with established relationships within the healthcare or senior care industry.
• Demonstrated enthusiasm for interacting with key referral partners and community leaders, with a genuine interest in building meaningful professional relationships.
• A self-motivated individual with a *can-do attitude*, resilience, and a drive to grow within the business.
• Possesses a proactive, persistent approach — does not give up easily and thrives in achieving goals through consistent effort and follow-up.
• Minimum of two (2) years of experience in the healthcare industry.
• At least one (1) year of experience developing and managing a sales or outreach strategy.
• Minimum of one (1) year of experience in the home health industry, including client management responsibilities.
• Minimum of two (2) years of customer service experience in a related field.
• Proficiency in Microsoft Word, Excel, Outlook, and healthcare-related software systems.