Social Media Specialist

Bartow Ford has proudly served Central Florida since 1948, combining hometown values with exceptional customer care. We don’t just sell trucks and cars—we build relationships and create experiences that connect our community. Bartow Ford’s brand is all about people, passion, and purpose. We’re looking for a Social Media Specialist who can bring that same energy online—someone who can tell our story, engage our audience, and help drive our digital presence to the next level. Compensation & Benefits:

• Pay: $55,000 annual salary, paid weekly
• We offer a state-of-the-art facility
• Growth Opportunities within
• Full medical, dental, vision, and life insurance
• Vacation and Holiday Pay
• 401(k) retirement plan with company match
• Employee Discounts on Vehicles
• Employee Appreciation Lunches
• Employee Recognition Awards
• Hours: Monday- Friday, 8:00am - 5:00pm. Occasional evening and weekend hours based on certain events. Hours and schedule may vary.

Responsibilities:

• Develop and execute engaging social media strategies that align with Bartow Ford’s brand voice and goals
• Create and manage daily content across platforms (Facebook, Instagram, TikTok, etc.)
• Cover on-site events, vehicle deliveries, and community happenings to capture authentic, exciting content
• Monitor automotive trends, community interactions, and analytics to optimize performance
• Capture and edit photos and videos for posts, stories, and reels
• Assist with planning, organizing, and working Bartow Ford events (setup, coordination, live posting, and follow-up content)
• Engage/respond to all reviews, messages, and comments in a timely, professional tone
• Track analytics and performance metrics to identify trends and opportunities
• Order and keep inventory of promotional items
• Miscellaneous other duties, as assigned

Requirements:

• Must submit to a background check and drug test
• Valid Florida driver's license with a clean driving record
• Must be at least 18 years of age
• Experience with social media campaigns and analytics tools (Meta Business Suite, Creator Studio, etc.)
• Familiarity with brand tone consistency and community engagement
• Proven experience managing social media accounts for a brand or business (automotive experience a plus)
• Strong understanding of current social media trends, algorithms, and best practices
• Excellent writing and communication skills
• Basic photography and video editing skills (Canva, Photoshop, Adobe Creative Suite, or similar)
• Self-motivated, detail-oriented, and able to manage multiple priorities
• Ability to manage multiple projects and deadlines
• Comfortable working events—some evenings or weekends required

Bartow Ford is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.