Director of Sales

Job Description

Job Description

Salary: Open

Director of Sales

Reports to Chief Commercial Officer

This is not a typical sales role.

We dont just rent equipment, we execute events.From corporate events and festivals to emergency response deployments, our clients trust us because we show up, solve problems, and deliver under pressure.
Were looking for a Director of Sales who understands that selling is only half the job; the other half is making sure what you sell actually works in the real world.

What Youll Own

You are responsible for one thing: revenue growth that actually sticks.

That means:

• Building and leading a sales team that produces consistently, not occasionally
• Personally closing high-value deals and setting the standard for performance
• Creating a sales engine that aligns with operations, not fights it
• Driving new business while protecting the reputation that got us here

If youve only managed from dashboards, this role will expose you.

What Your Days Will Really Look Like

• Reviewing pipeline and holding your team accountable (daily)
• Jumping into real dealsnot just reviewing them
• Fixing broken proposals before they hit a client
• Working with operations when something sold doesnt quite work
• Identifying where were leaving money on the tableand correcting it

Some days will feel like strategy.
Most days will feel like execution.

What Success Looks Like

• Your team hits numbers consistently
• Deals are cleaner, clearer, and easier for operations to execute
• You are personally responsible for key revenue wins
• Sales and operations trust each other (this is a big one)
• We grow without creating chaos

What Youll Actually Do

• Lead, coach, and hold accountable a team of sales professionals
• Own forecasting, pipeline health, and conversion rates
• Close major accounts and strategic partnerships
• Build repeatable sales processes that dont rely on personalities
• Work closely with operations to ensure what is sold can be delivered
• Improve pricing discipline and margin, not just top-line revenue
• Identify and pursue new markets and opportunities

Who You Are

• Youve led sales teamsbut you still like to sell
• Youve worked in environments where execution matters (events, logistics, rentals, construction, etc.)
• You understand that a won deal that cant be delivered is actually a loss
• Youre comfortable holding people accountableand being held accountable
• You dont hide behind CRM reports
• You can simplify complexity and make it actionable

What Will Separate You

• Experience in tent rental, event services, or a similar execution-heavy industry
• A track record of building teams that perform without constant oversight
• The ability to balance growth with operational reality
• Strong instincts on pricing, deal structure, and negotiation

Compensation

• Base salary + performance-based incentives
• High upside for high performance
• Weekly pay

(Well be direct about comp in the processperformance matters here)

Benefits

• 401(k) with match
• Medical, dental, vision
• Life insurance
• Flexible PTO

Final Word

If youre looking for a role where you can manage a team and build strategy, this isnt it.

If you want to build something, own results, and be part of a company that actually executes, we should talk.