Senior Manager, YouTube Strategy & Operations

Feld Entertainment seeks a dynamic, collaborative, and strategic Senior Manager to lead our YouTube efforts across all brands. This role will serve as the central point of coordination for all YouTube activities, ensuring alignment, consistency, and growth across multiple channels and teams. The Senior Manager will work closely with internal cross-functional teams and external partners to execute a unified YouTube vision that drives audience engagement, optimizes content performance, and maximizes revenue.

Essential Job Functions

• Strategic Leadership & Coordination
• Serve as the primary architect and coordinator of Feld Entertainment’s YouTube strategy, aligning efforts across Monster Jam, SMX, Ringling, Disney On Ice, and future channels.
• Develop and maintain cross-brand programming schedules, ensuring consistent publishing cadence, seasonal planning, and series rollouts.
• Facilitate collaboration among internal teams (Digital Marketing, Creative Services, Integrated Marketing, Media Monetization, Public Relations, etc.) and external agencies/partners.
• Lead regular cross-functional meetings to ensure alignment, share best practices, and resolve operational challenges.
• Channel & Content Management
• Coordinate the creation, customization, and optimization of all YouTube channels, including new launches (e.g., Kids, multi-language, Shorts).
• Ensure consistent branding, metadata optimization (thumbnails, titles, descriptions, playlists), and merchandising across all channels.
• Manage content pipeline and facilitate collaboration with content creators, producers, editors, and internal cross-functional teams.
• Guide the repurposing of content for Shorts, social, and other formats to maximize reach and engagement.
• Monitor and analyze channel performance (watch time, views, CTR, retention, subs, traffic sources) and drive continuous improvement and content innovation through data-driven insights.
• Community & Collaboration
• Foster active engagement with YouTube communities through comments, Community tab posts, polls, and creator/fan interactions.
• Help monitor collaboration hit list, identifying and pursuing partnership opportunities with relevant YouTube creators and influencers.
• Revenue & Monetization
• Assist media monetization team with channel audit through revenue-first lens; identify and implement strategies to optimize ad placements, memberships, affiliate links, and branded content.
• Assist in exploration and execution of new monetization opportunities (e.g., YouTube Select, BrandConnect, licensing, digital advertising arbitrage).
• Collaborate with Media Monetization and external partners to maximize revenue streams and protect IP.
• Operational Excellence
• Standardize channel access, permissions, and contributor roles to ensure security and clarity.
• Document and streamline workflows for content review, asset creation, and publishing.
• Stay current on YouTube platform changes, trends, and best practices; educate and upskill internal teams as needed.
• Website & Digital Platform Oversight
• Oversee the team responsible for ongoing website operations and content updates to ensure platforms support marketing needs, brand storytelling, and a seamless fan experience.
• Serve as a main point of contact for our web agency and internal IT/Product partners to align priorities, draft/share requirements, and ensure smooth execution of key website enhancements and special projects.
• Maintain visibility into site performance and user behavior, providing strategic input and recommendations that enhance content discoverability, video integration, and overall fan engagement.

Job Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or related field.
• 5+ years of experience in digital media, with a focus on YouTube or video platforms.
• Thorough understanding of YouTube platform, best practices, and culture.
• Deep understanding of YouTube analytics, SEO, monetization models, and community engagement.
• Proven track record of managing large, multi-channel YouTube portfolios and driving measurable growth.
• Strong project management and organizational skills; able to coordinate across multiple teams and priorities.
• Excellent communication, presentation, and interpersonal skills.
• Strong proficiency in MS Word, Excel, PowerPoint, and TEAMS.
• Experience working with creative, marketing, and analytics teams; agency/consultant management a plus.
• Passion for entertainment, family content, and digital innovation.

Given the touring nature of Feld Entertainment’s business, COVID vaccination is strongly encouraged for successful candidates.

About Feld Entertainment

Feld Entertainment®, family owned and operated, is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Disney On Ice, Monster Energy AMA Supercross, and the SuperMotocross World Championship. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 80 countries and on six continents. Visit feldentertainment.com for more information.

International Touring Personnel

To the extent international touring personnel are visiting a jurisdiction that requires vaccination, proof of vaccination in accordance with the relevant international law should be submitted directly to either the Tour Manager or to Human Resources at least six weeks prior to the start of the tour. The Company will maintain all information regarding vaccination status as confidential in accordance with applicable laws. The Company cannot guarantee employment for any Associate who is unable to satisfy foreign entry requirements. Mitigation Guidelines for touring employees will remain in effect until further notice as do applicable venue, local, state and/or international requirements, rules, regulations and/or laws, if any.

Equal Opportunity Employer

Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace. We are committed to providing an inclusive environment for our employees, customers, and partners worldwide. We celebrate diversity and encourage our profoundly talented workforce to express themselves proudly. Our successful business model requires different perspectives and voices so that we can create the incredible live shows we put on. Come join us and help us light up the world.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.