Director, Digital Strategy

Shape the Future with Dun & Bradstreet

At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. For over 180 years, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers .

The Director of Digital Strategy owns the company website as a core, customer-centric growth engine, with accountability for the commercial outcomes it delivers, including marketing-generated pipeline, qualified demand, and e-commerce revenue. This role sets the global digital vision for how the website meets customer needs, improves experience, and drives measurable business impact.

Partnering closely with Marketing and Sales leadership, the Director aligns digital strategy to revenue priorities and ensures the website effectively supports demand generation and sales performance. Success in this role is defined by demonstrable improvements in conversion efficiency, pipeline quality, revenue contribution, and customer experience performance.

This role provides strategic oversight across user experience, experimentation, measurement, and optimization; leads innovation across AI-enabled experiences and SEO/GEO strategy; and represents the company’s digital strategy, performance, and roadmap to senior and C-suite leaders.

Key Responsibilities:

• Own the global website strategy as a customer-centric channel that advances business goals by meeting user needs, improving customer experience, generating and qualifying demand, and demonstrating measurable commercial impact.

• Act as executive owner of the global website experience, setting vision, priorities, and success metrics aligned to company growth objectives.

• Serve as the primary liaison between Marketing, Sales, IT, Product, Analytics, and other stakeholders to ensure alignment, clarity, and disciplined execution.

• Establish and enforce intake, tiering, and governance frameworks so the website team focuses on highvalue, strategically aligned work rather than ad hoc, low-impact requests.

• Lead prioritization decisions across competing initiatives, balancing speed, scale, innovation, and business value.

• Own the end-to-end user experience across the website, with accountability for usability, engagement, conversion, and overall customer satisfaction.

• Define and oversee a structured experimentation and optimization roadmap focused on improving lead quality, pipeline contribution, and e-commerce sales.

• Ensure disciplined experimentation practices are in place, including hypothesis-driven testing, clear success metrics, and rigorous measurement of commercial impact.

• Scale learnings across the site and broader digital ecosystem, ensuring insights translate into sustained performance improvements.

• Oversee website measurement and reporting cadences, ensuring leadership has clear visibility into performance, trends, and business outcomes.

• Own the innovation strategy for the website, including emerging front-end experiences such as AIpowered chat, personalization, and intelligent content delivery.

• Lead SEO and GEO strategy to ensure the website performs strongly across traditional and AI-driven discovery environments.

• Fully embed AI into how the website is governed, developed, updated, tested, and optimized—improving speed, quality, and decision-making.

• Define and measure how AI improves speed to market, decision quality, and personalization at scale across the website.

• Partner with Marketing Analytics, Web Technology, and external vendors to evaluate, pilot, and scale new tools and capabilities that improve digital performance.

• Partner closely with Marketing and Sales leadership to align digital strategy with global revenue priorities and improve marketing-generated pipeline and sales outcomes.

• Collaborate with Paid Media team to ensure website experience, conversion strategy, and global media investment work together to maximize return and efficiency.

• Translate complex digital performance data into clear, actionable insights and recommendations for senior leaders.

• Present digital strategy, performance, and roadmap updates to executive and C-suite audiences as needed.

• Lead, coach, and develop digital team members, fostering a culture of accountability, experimentation, and continuous improvement.

Essential Skills:

• Bachelor’s degree in Marketing, Business, or related field.

• 10+ years of relevant demand generation, growth, and performance optimization and people leadership experience within a marketing or digital team

• Strong understanding of user experience principles, conversion optimization, and website performance measurement.

• Demonstrated experience running structured experiments and using data to inform decisions.

• Comfort working cross-functionally with marketing, product, IT, analytics, and creative teams.

• Experience working within governance and prioritization frameworks to balance competing requests.

• Familiarity with CMS platforms (preferably Adobe Experience Manager), web analytics tools (preferably GA4, Microsoft Clarity, Google Search Console), SEO platforms (preferably Conductor), and experimentation tools (preferably Optimizely).

• Strong understanding of SEO, SEM, content strategy, and digital analytics.

• Demonstrated ability to lead cross-functional initiatives and influence stakeholders at all levels.

• Strong project management, organizational, and communication skills.

• Ability to synthesize complex data into insights and communicate recommendations to executive audiences.

• Proficiency in Microsoft Office Suite.

• Strong written, verbal and interpersonal communication skills, with the ability to communicate and collaborate across teams and to stakeholders at all levels.

• Show an ownership mindset in everything you do; be a problem solver, be curious and be inspired to take action, be proactive, seek ways to collaborate and connect with people and teams in support of driving success.

• Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.

• Where applicable, fluency in English and languages relevant to the working market.

Education:

Bachelor's Degree Required

Master’s Degree Preferred

Benefits We Offer

·Generous paid time off in your first year, increasing with tenure.

·Up to 16 weeks 100% paid parental leave after one year of employment.

·Paid sick time to care for yourself or family members.

·Education assistance and extensive training resources.

·Do Good Program: Paid volunteer days & donation matching.

·Competitive 401k with company matching.

·Health & wellness benefits, including discounted Wellhub membership rates.

·Medical, dental & vision insurance for you, spouse/partner & dependents.

All Dun & Bradstreet job postings can be found at . Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.

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