OMNI CHANNEL DIRECTOR

Description

Position at Wild Fork Foods

Director of Omni-Channel Marketing

Built on the purpose of nourishing a better life, Wild Fork sets out to transform the way we
shop for and consume protein. By controlling every step of the process from farm to fork, we
bring you the biggest selection of highest quality meat and seafood at the most affordable
prices. It's at the core of everything we do.

As a rapidly growing direct-to-consumer omnichannel brand (bricks and mortar, ecommerce,
home delivery), we are seeking a highly skilled and strategic-minded individual to join our team
as the Director of Omni-Channel Marketing.

In this role, you'll be Responsible for leading the planning and execution of commercial
campaigns and omnichannel customer experiences across all retail, digital, and owned
channels. This leader owns the 30-60-90-day campaign calendar, field marketing activations,
customer lifecycle, and loyalty programs — ensuring every touchpoint builds traffic, drives
conversion, and creates long-term customer loyalty. This role connects commercial strategy
with local execution, ensuring consistency of brand, seamless customer journeys, and
measurable commercial impact across all channels.

Key Responsibilities:

Omni-channel Strategy & Customer lifecycle, acquisition & Retention 25%

• Define customer segmentation and personas to guide campaign and lifecycle planning
from acquisition to retention and loyalty.
• Map and optimize the customer journey across digital, in-store, and commercial
touchpoints through personalization.
• Partner with Brand/Media teams to ensure acquisition strategies/ programs are
grounded in segmentation and insights.
• Manage & Develop retention programs (email, SMS, push, membership) to drive repeat
purchases and cross-sell/upsell opportunities.
• Build win-back and churn-prevention strategies / initiatives to extend lifetime value.

Commercial Campaign Planning & Execution 35%

• Lead the 30-60-90-day commercial campaign calendar, ensuring alignment across
marketing, operations, and product.
• Oversee the end-to-end planning and execution of integration campaigns (commercial,
and seasonal).
• Ensure omnichannel integration: digital assets, in-store signage, POS, and field
activations all ladder into the same campaign story and commercial strategy
• Track and report campaign / commercial performance against traffic, conversion, and
sales goals.

Field & Local Marketing (Community Building) 30%

• Develop strategy for grassroots activations, community partnerships, store openings,
and sponsorships.
• Partner with retail operations to implement in-store activations, events, and sampling
programs.
• Ensure field activities amplify national campaigns while addressing local market needs.

Customer Experience (Voice of Customer) 10%

• Lead Voice of Customer strategy to capture insights from retail, e-commerce, and
community channels.
• Own NPS and report regularly to the leadership team.
• Translate feedback into actionable improvements in campaigns, field activations, and
lifecycle programs.
• Partner with store operations and customer care to ensure service excellence and
seamless omnichannel experience.

Key Deliverables

• 30-60-90 Day Campaign planning and marketing calendar
• Campaign Execution guide and marketing assets creation across all commercial / owned
channels
• Campaign measurement / KPI & post modem
• Field Marketing Playbook (community playbook, local events, grassroots strategies and
store opening playbook).
• Customer Journey Maps & Membership/referral Programs.
• Voice of Customer Report & Dashboard (NPS, advocacy, qualitative insights).
• Customer lifecycle strategy including customer segmentation and personas, and
acquisition/retention initiatives

KPIs / Success Metrics

• Execution Excellence: On-time, on-budget delivery of 30-60-90-day campaign plans.
• Campaign performance & optimization: TRX growth, conversion lift, incremental sales
driven by campaigns, and learnings applied from measurement into improved future
performance.
• Customer strategy & KPI: Active rate, Retention rate, repeat purchase frequency, churn
reduction, growth and acquisition.
• Customer Experience: NPS scores
• Field Marketing Effectiveness: ROI of local community building initiatives, store
openings, and local media.

Requirements:

• BA or equivalency in marketing, sales, or related fields required
• 12+ years of combined marketing, omnichannel customer strategy and trade / retail
marketing experience (ideally consumer packaged goods related)
• Experience working within the food category, or passionate about food preferred.
• Proven experience in commercial campaign development and customer lifecycle
strategy / experience, with a track record of successful sales-driven results.
• Thinking strategy, but also being a hands-on team player
• Excellent communication and presentation skills, with the ability to influence and
collaborate with cross-functional teams.
• Demonstrated leadership experience and the ability to manage and inspire a team.
• Familiarity with Excel and PowerPoint applications.
• Strong knowledge and comfort for the nationwide US consumer outside of the
South Florida area.

If you are a strategic thinker with a passion for driving business growth through omni-channel
customer journey, we invite you to apply for this exciting opportunity. Join us in shaping the
future of our brand and making a meaningful impact in the market.

EOE/M/F/VET/DISABLED DRUG FREE WORK PLACE