Program Manager - Digital & Marketing Enablement

Role Summary

The Program Manager – Digital & Marketing Enablement leads enterprise programs that support customer growth, marketing effectiveness, and operational alignment through digital platforms. This role oversees cross-functional initiatives spanning CRM, customer-facing websites, and marketing capabilities, ensuring technology enables acquisition, retention, personalization, and excellent and consistent customer experiences.

Acting as a strategic partner to Marketing, Sales, Digital, and Technology leaders, this role translates business priorities into well-governed, executable programs that deliver clear customer and organizational value.

Key Responsibilities

Business & Program Leadership

• Own a portfolio of digital and marketing enablement programs aligned to business priorities
• Support program objectives, success measures, and delivery roadmaps for CRM and website initiatives
• Prioritize initiatives, along with IT, based on customer impact, business need, and organizational readiness

Customer & Marketing Enablement

• Lead programs that improve customer acquisition, engagement, and retention
• Ensure CRM and website capabilities support segmentation, personalization, campaign execution, and sales enablement
• Partner with Marketing and Sales leaders to enable consistent, data-driven customer interactions

Cross-Functional & Executive Partnership

• Serve as a strategic bridge between Marketing, Sales, Digital, and Technology teams
• Facilitate alignment on priorities, trade-offs, and sequencing
• Provide clear, outcome-focused updates to senior leadership

Vendor & Delivery Management

• Manage external partners, agencies, and system integrators
• Oversee budgets, timelines, and delivery quality
• Ensure solutions align with enterprise standards, security, and data privacy requirements

Change, Adoption & Continuous Improvement

• Partner with the assigned Change Manager to drive change management and adoption across marketing and business teams
• Ensure teams are prepared to effectively use CRM and digital platforms
• Identify opportunities to improve processes, usability, and platform effectiveness
  

Required Qualifications

• Bachelor’s degree in Business, Marketing, Information Systems, or related field
• 7–10+ years of experience leading business-driven digital or marketing programs
• Proven experience delivering CRM and customer-facing website initiatives
• Strong stakeholder management, communication, and decision-making skills
  

Preferred Qualifications

• Experience in marketing operations, digital transformation, or customer experience programs
• Familiarity with CRM, website design, integrations, marketing automation, analytics, and customer data platforms
• PMP, Agile, or similar program management certification
  

Core Competencies

• Business-Led Program Management
• Customer Engagement & Marketing Enablement
• CRM & Digital Experience Platforms
• Cross-Functional Leadership
• Change Management & Adoption

What Success Looks Like

• Well-aligned digital and marketing programs that support customer engagement goals
• Strong adoption and effective use of CRM and customer platforms
• Clear alignment between Marketing, Sales, and Digital teams
• Consistent, scalable customer experiences across digital channels