Executive and Personal Assistant to the CEO

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

We are seeking an Executive & Personal Assistant will serve as a trusted partner to our CEO, supporting a fast-paced, high-growth business while seamlessly managing the day-to-day logistics of her professional and personal life. This role requires exceptional organization, discretion, anticipation, and the ability to operate independently with sound judgment. The right candidate will be an effective communicator with a flexible, always-on mindset appropriate for supporting a dynamic CEO.

Responsibilities to include:

• Own and manage the CEO’s complex, high-volume calendar with precision and foresight, coordinating business and personal commitments, internal and external meetings, appointments, events, and family logistics.
• Proactively prepare and manage daily and weekly schedules for the CEO, ensuring all activities are accurately reflected on calendars and clearly communicated to executive, household, and personal support teams.
• Maintain accurate, real-time trackers for meetings, appointments, priorities, and follow-ups to support efficient decision-making and time management.
• Coordinate all executive travel in partnership with the travel team, including domestic and international flights, hotels, ground transportation, and detailed logistics.
• Create comprehensive, polished travel itineraries for the CEO and, as needed, family members or travel companions.
• Prepare the CEO for meetings by gathering, organizing, and synthesizing materials, presentations, and key information; proactively flag priorities and ensure adequate preparation time.
• Support the daily office routine by managing materials, printing schedules, organizing the CEO’s workspace, preparing meeting rooms, and ensuring all logistical needs are handled seamlessly.
• Compile, submit, and track expense reports, including timely submission of monthly business reimbursements.
• Partner cross-functionally with internal teams to ensure alignment, smooth operations, and clear communication across all stakeholders.
• Serve as a central communication hub, facilitating thoughtful, timely, and consistent communication between business and personal contacts.
• Manage business contact information, track key relationships, and support ongoing networking and relationship-building efforts.
• Run related errands as needed and oversee office and supply inventory for both the CEO’s home office and Frida offices.
• Act as a strategic gatekeeper and thought partner to the CEO, anticipating needs, identifying potential conflicts or pressure points, and proactively proposing solutions to protect time, energy, and focus.
• Manage personal and professional gifting, key dates, and meaningful touchpoints (birthdays, holidays, thank-yous, special occasions), ensuring important moments are handled thoughtfully and seamlessly.
• Handle additional responsibilities and special projects as needed in support of the CEO and business.

What You Will Need

• 8-10+ years of related experience, supporting high-level executives in complex and fast-moving environments
• Bachelor’s Degree
• Fantastic can-do attitude with a mindset that no task is too great or too small
• Advanced knowledge of Microsoft and Google Suites, iCloud/iCal (Slack and Asana a plus)
• Uncanny ability to anticipate needs and plan accordingly
• Exceptional communication and decision-making abilities and professionalism; representing themselves professionally at all times
• Ability to maintain confidentiality and handle sensitive information with discretion
• Collaborative spirit and teamwork
• Highly adaptable with the ability to brainstorm and propose solutions for any problems or changes that may arise
• Always operate with a calm sense of urgency
• Ability to brainstorm and propose solutions for any problem and you own your mistakes when they happen
• Organized and highly detail oriented
• High energy and sound judgement
• Clear presentation of information to enable quick decision making
• Getting to "yes" attitude

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy:

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to [email protected] or [email protected]. Your safety and privacy is our priority.