Director of Performance Marketing

Director of Performance Marketing

Location: Remote (United States)
Compensation: $130,000 Base Salary + 10–20% Performance Bonus
Work Arrangement: Fully Remote
Reports To: Chief Growth Officer (CGO)

About the Opportunity

Our client is a rapidly growing professional services organization seeking an experienced Director of Performance Marketing to lead its paid acquisition strategy and drive measurable business growth.

This is a high-impact leadership role responsible for managing a multi-million-dollar annual advertising budget , optimizing performance across multiple digital channels, and building a best-in-class paid media team. Working directly with the Chief Growth Officer, you'll shape acquisition strategy, improve marketing performance, and influence company-wide growth initiatives.

If you're a data-driven marketing leader with deep expertise in paid media, analytics, and team leadership, this is an exceptional opportunity to make a significant impact.

What You'll Do

Performance Marketing Strategy

• Own the paid media strategy across Meta, Google Ads (including YouTube), LinkedIn, and emerging digital platforms
• Manage and optimize a multi-million-dollar annual advertising budget
• Develop and execute testing strategies across creative, messaging, audiences, and offers
• Evaluate and launch new customer acquisition channels as opportunities emerge

Campaign Optimization & Analytics

• Drive key performance metrics, including:

• Cost Per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Qualified consultation volume

• Lead attribution, conversion tracking, analytics, and campaign reporting
• Continuously optimize campaign performance and budget allocation based on data and business results
• Provide strategic recommendations that improve lead quality, conversion rates, and marketing efficiency

Leadership & Collaboration

• Build, mentor, and develop a high-performing paid media team
• Partner closely with creative, video, and content teams to produce high-performing campaigns
• Present performance insights, trends, and strategic recommendations to executive leadership
• Foster a culture of experimentation, accountability, and continuous improvement

What You'll Bring

• 5+ years of experience managing large-scale paid media campaigns with multi-million-dollar budgets (or equivalent high-performance experience)
• Expert knowledge of:

• Meta Ads
• Google Ads & YouTube Advertising
• LinkedIn Ads

• Strong understanding of:

• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Customer Lifetime Value (LTV)
• Attribution, conversion tracking, and marketing analytics

• Proven experience leading marketing teams or managing direct reports
• Strong analytical, strategic thinking, and decision-making skills
• Experience marketing high-ticket products or services in a B2C environment
• Ability to thrive in a fast-paced, performance-driven organization

Preferred Qualifications

• Spanish language proficiency
• Experience launching and scaling new paid acquisition channels
• Background leading performance marketing for high-growth organizations

Compensation & Benefits

• $130,000 Base Salary
• 10–20% Performance Bonus
• Comprehensive benefits package
• Fully remote position within the United States

Why Join?

• Executive Visibility: Partner directly with the Chief Growth Officer to shape company growth strategy
• Own the Strategy: Lead a multi-million-dollar paid media budget with significant autonomy and decision-making authority
• Build a Team: Recruit, mentor, and develop a growing performance marketing organization
• High-Impact Role: Drive measurable business growth through data-driven acquisition strategies
• Creative Collaboration: Work alongside established content and video production teams to launch innovative campaigns
• Remote Flexibility: Enjoy the freedom of a fully remote role while working with a fast-growing organization

If you're a performance marketing leader who enjoys scaling paid acquisition, leading high-performing teams, and driving measurable business growth, we'd like to hear from you.

Apply today to learn more about this opportunity.