Head of Sales Development

Role Summary

Biller Genie is seeking a Head of Sales Development to lead and scale the subscriber acquisition engine across inbound, outbound, and partner-sourced channels. This leader will architect the full funnel from partner-generated “hot” leads to plug-in activation to conversion into high-value premium subscribers. The role will unify emerging SDR/BDR motions, professionalize account management, and introduce the structure, rigor, and data discipline required to drive predictable subscriber growth.

Core Responsibilities

Own the Subscriber Sales Strategy

• Build the end-to-end subscriber acquisition model across inbound, outbound, and partner channels.
• Define ICPs, prioritization frameworks, and conversion paths (plug-in → premium).
• Standardize qualification criteria and lead flows for partner-referred prospects.

Lead & Develop the Sales Organization

• Manage SDRs handling partner-sourced inbound volume.
• Stand up and scale the nascent BDR outbound engine, including playbooks and targeting.
• Lead AMs focused on converting plug-in subscribers to premium; introduce consistent process, cadence, and coaching.

Drive Conversion & Revenue Growth

• Increase plug-in → premium conversion through structured sales motion design.
• Partner closely with Implementation, CS, and Merchant Enablement to ensure seamless handoff and early adoption.
• Build KPIs and dashboards for funnel health, forecasting, and performance management.

Strengthen Partner → Subscriber Workflows

• Improve intake, qualification, and follow-up for all partner-originated leads.
• Create feedback loops that help partners understand conversion quality and opportunities for deeper collaboration.

Scale a Data-Driven Sales Engine

• Introduce forecasting, pipeline rigor, CRM governance, and funnel analytics.
• Implement weekly operating rhythms across SDR, BDR, and AM groups.
• Identify bottlenecks and drive continuous improvement using data.

Success Measures (12 Months)

• Improved plug-in → premium conversion (baseline TBD).
• Fully operational outbound BDR motion contributing consistent pipeline.
• Faster inbound response times; higher-quality qualification.
• Accurate forecasting (<10% variance) and clear KPI reporting.
• Stronger cross-functional coordination with Implementation and Customer Success.

Candidate Profile

Experience

• 5–10+ years SaaS sales leadership, ideally scaling SDR/BDR/AM teams.
• Proven success improving conversion funnels and raising ACV.
• Experience with channel/partner-driven acquisition models preferred.
• Strong operator with mastery of CRM systems, metrics, and scalable processes.

Leadership Traits

• Builder mindset; thrives in creating structure from ambiguity.
• Strong people manager with high expectations and coaching acumen.
• Analytical, metrics-driven, and commercially oriented.
• Excellent communicator who aligns cross-functional teams.

Why Biller Genie?

A high-impact opportunity to build the company’s subscriber sales engine from early foundation to scalable revenue system. The Head of Subscriber Sales directly influences growth strategy, product adoption, and partner channel effectiveness—playing a central role in shaping Biller Genie’s next phase of GTM maturity.

**This is an in office position located in Orlando, FL. Candidates who do not specify they are locating to the area can not be considered**