Area Director of Marketing - Remote / SE Florida Based
- Marketing Strategy & Execution: Develop and lead integrated marketing plans for each property, ensuring alignment with brand standards, commercial objectives, and local market dynamics.
- Brand Stewardship & Content Leadership: Oversee consistent brand storytelling across all touchpoints, including hotel websites, digital channels, social media, PR, and guest experience initiatives.
- Digital & Performance Marketing: Guide the execution of paid media, SEO, CRM, and conversion strategies in partnership with digital agencies and brand teams to maximize direct channel contribution.
- Photography & Visual Storytelling: Plan and supervise architectural, lifestyle, and experiential photo/video shoots that meet brand guidelines and enhance merchandising and engagement.
- PR, Social & Influencer Engagement: Collaborate with PR and social teams to generate earned media, drive awareness, and foster community and guest engagement through compelling content.
- Promotions & On-Property Activations: Develop and execute seasonal packages, events, and locally resonant activations that generate buzz and support revenue objectives.
- Community Partnerships: Develop relationships with local organizations, cultural partners, and CVBs to enhance community engagement and drive destination demand.
- Reputation & Crisis Management: Oversee online reputation and provide communication guidance during issues or crises to protect brand equity.
- Ownership Reporting: Prepare monthly updates and quarterly marketing performance reviews and ROI analyses for ownership and corporate leadership.
- Trendspotting: Continuously evaluate hospitality, travel, and digital marketing trends to identify innovative opportunities for the portfolio.
- Signature Experiences: Concept and execute marquee and on-brand events or partnerships that position the Atlanta hotels as cultural anchors in the community.
- Cross-Functional Collaboration: Work with property GMs, sales and revenue leaders, and operations teams to ensure marketing initiatives support broader commercial strategies.
- Vendor & Agency Oversight: Manage external agency partners and vendors to ensure creativity, accountability, and ROI across marketing programs.
- Performance Measurement: Monitor marketing KPIs and analytics dashboards to evaluate impact, optimize spend, and inform continuous improvement.
- Marketing Resource Management: Oversee budget allocations and cost-sharing across properties using a blended model based on both fixed and variable room count considerations.
- Bachelor’s degree in Marketing, Communications, Hospitality, or a related field; MBA or advanced degree preferred.
- 8–10 years of progressive marketing experience in hospitality, with at least 3–5 years in a regional or multi-property leadership role.
- Experience working with branded hotel platforms (Hilton [preferred], Marriott, etc.) and strong knowledge of brand standards, tools, and systems.
- Proven ability to develop and execute marketing strategies that drive measurable business outcomes.
- Strong knowledge of digital marketing, CRM, content development, social media, and public relations.
- Exceptional collaboration and communication skills; able to influence across a matrixed organization and partner with both corporate and property-level stakeholders.
- Data-driven mindset with the ability to analyze performance metrics and translate insights into action.
- Creative thinker with a passion for storytelling, brand building, and hospitality.
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