Field Marketing Manager

Job Description

Job Description

Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance

Stretch Zone is currently seeking a rockstar Field Marketing Manager to be part of our team!

Successful candidates will be detail-oriented, agile, highly responsive, and capable of handling multiple projects at once. We are looking for someone who is both creative and energetic. A self-starter with excellent communication and problem-solving skills. Someone who is an organized and analytical thinker with the discipline to take ownership of projects and see them through. If you love seeing the results of your hard work and are looking to take your marketing career to the next level with a great company, this is the position for you.

About Stretch Zone

Stretch Zone is a fast-growing wellness franchise focused on improving lives through innovative, practitioner-assisted stretching with over 400 locations nationwide. Our mission is to enhance mobility, flexibility, and performance for every body.

Position Summary

The Field Marketing Manager will develop, manage, and execute integrated marketing programs across local, regional, and digital channels. This role blends strategic planning, community marketing, digital media, and franchise support, ensuring consistency and effectiveness in every market. Youll collaborate closely with corporate teams, franchise owners, and local partners to increase traffic, membership conversions, and customer loyalty through both digital and in-person initiatives.

Key Responsibilities

Local & Field Marketing

Develop and execute localized marketing strategies to drive awareness, traffic, and revenue for franchise locations.
Partner with franchisees to create tailored marketing plans aligned with national brand campaigns and local business objectives.
Serve as the main marketing liaison for franchisees and corporateoffering data-backed recommendations for media spend, creative, and promotions.
Conduct market research and analyze local performance trends to identify growth opportunities.

Community Engagement & Events

Plan and support execution of community-based events, open houses, wellness fairs, and sponsorship activations.
Support franchisees as they develop partnerships with businesses, influencers, and organizations to amplify brand presence and credibility.
Represent Stretch Zone at events as necessary, ensuring the brand is presented professionally and enthusiastically.
Track event ROI and use learnings to optimize future initiatives.

Digital & Paid Media

Oversee performance marketing channels including paid social (Meta, Google Ads, others) and programmatic media.
Strategize with partners on campaigns for lead generation, conversions, and engagement using data-driven insights, while ensuring brand consistency, efficient spend, and alignment with overall business goals.
Test new digital strategies and ad formats; analyze results to refine creative and targeting.

Email, CRM, & Content Marketing
Leverage CRM systems to segment audiences and personalize outreach.
Coordinate with the corporate marketing team to maintain brand voice and messaging across all touchpoints.
Support content creation for social media, blogs, and newsletters to showcase success stories, local partnerships, and member experiences.

Training, Coaching, & Franchise Support

Educate and coach franchise owners and managers on marketing best practices, tools, and KPIs.
Conduct webinars, workshops, and one-on-one sessions on local marketing, digital advertising, and campaign execution.
Partner with internal creative and digital teams to provide easy-to-use toolkits, templates, and resources for local campaigns.
Monitor franchise marketing performance and provide actionable insights and feedback to improve results.
Collaborate with FBC team on franchisee support needs.

Analytics & Reporting

Measure campaign ROI, lead generation, member conversions, and retention across multiple channels.
Use insights to adjust local marketing strategies and improve campaign performance.
Provide monthly and quarterly reports summarizing regional and franchise-level marketing outcomes.

Qualifications

Bachelors degree in Marketing, Communications, Business, or a related field.
3-5 years of marketing experience, preferably in franchise, fitness, wellness, or multi-location environments.
Proven experience managing digital marketing campaigns and community engagement programs.
Strong project management and analytical skills; comfortable interpreting campaign data and KPIs.
Excellent communication, presentation, and interpersonal abilities.
Proficiency in digital tools: email, CRM, social, etc.
Basic graphic design experience (Canva, Adobe Creative Suite) preferred.
Passion for health, wellness, and community-driven marketing.
Familiarity with performance marketing analytics tools and reporting systems.
Strong understanding of local and franchise marketing dynamics.
Data-driven mindset with creative problem-solving skills.
Comfortable in a fast-paced, collaborative environment.
Minimal travel might be required on occasion.