Brand Manager - CHAUVET DJ
- Create and execute marketing plans to boost brand visibility, open new markets, facilitate customer acquisition and retention, and drive sales.
- Implement and oversee product commercialization plans, including positioning, campaigns, customer programs, and events.
- Collaborate with Marketing, Product Development, Sales, Customer Service, and Trade Marketing teams and work day-to-day with the Associate Brand Manager, to deliver successful product launches and brand programming through clear, consistent communication and strong market feedback loops.
- Manage and work closely with an Associate Brand Manager to translate brand strategy into coordinated execution, ensuring alignment, accountability, and high-quality delivery across initiatives.
- Research customer needs, monitor market trends and competitive landscapes, and contribute to product positioning and portfolio decisions.
- Monitor marketing activities online and offline to ensure a favorable brand presence and that programs align with brand objectives, adhere to brand guidelines, and deeply resonate with customers.
- Ensure marketing programs align with brand positioning, objectives, and functional guidelines.
- Regularly provide summary reports on key brand activities to the Senior Global Marketing Manager, using market research, data, and analytics to assess effectiveness; recommend and execute improvements as needed.
- Build and maintain strong relationships with media, dealers, distributors, and key industry influencers.
- Identify, negotiate, and coordinate cross-marketing opportunities and partnerships, including product endorsements, placements, advertising, and influencer collaborations within designated market segments.
- Work closely with the Senior Global Marketing Manager to execute global customer marketing and merchandising programs with key retailers and customers, supported by marketing specialists and sales teams worldwide; adjust strategies based on performance and results.
- Enforce brand positioning, standards, and functional guidelines across all marketing activities.
- Strong project management and organizational ability (MS O365).
- High organizational discipline; comfortable managing tasks in tools like Asana.
- Clear communicator capable of guiding and influencing across multiple regions.
- Ability to gather and analyze data and contribute to competitive analyses and product positioning.
- Able to coach, direct, and support a direct report, Associate Brand Manager.
- Willingness to learn specialized lighting technologies, DJ trends and communities.
- A bachelor’s degree in business administration or marketing, or equivalent work experience.
- Min. 5 years of marketing, channel marketing, or product marketing experience.
- Experience in entertainment lighting, AV, pro audio, or related industries is a plus.
- Strong English communication.
- Ability to travel (~2-5%) for partner meetings, regional visits, and key events.
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