Senior Director, eCommerce
- Define and execute the long-term vision for Travelpro’s eCommerce business, aligned with enterprise growth goals.
- Report directly to the Chief Marketing Officer and serve as a key member of the Marketing leadership team.
- Build, lead, and mentor a high-performing team consisting of a site experience manager, two digital merchandisers, CRM/retention marketing manager, analytics manager and two eCommerce operations specialists (along with external email/sms agency, affiliate agency, and external dev/ops support).
- Build and foster an entrepreneurial test-and-learn culture, including ongoing A/B testing and pushing boundaries to pilot new digital experiences
- Collaborate cross-functionally with Marketing, Product, and Operations to integrate eCommerce into Travelpro’s broader brand and retail strategies.
- Own the P&L for Travelpro.com with accountability for revenue, margin, and customer acquisition and retention.
- Drive performance across the funnel — optimizing traffic, conversion, AOV, CLV, and retention.
- Expand and optimize CRM programs, leveraging Klaviyo and AI-driven engagement to deliver personalization and lifecycle marketing.
- Lead affiliate program strategy and partnerships to unlock incremental growth and expand reach.
- Lead eCommerce marketplace strategy across accounts such as Walmart.com, Costco.com, and other digital retailers to accelerate incremental revenue growth.
- Partner with Sales in supporting Amazon as a key account, in order to influence brand consistency and performance.
- Collaborate with Sales and retail partners (e.g., Macy’s, specialty retailers) to advance Travelpro’s omnichannel strategy.
- Ensure Travelpro.com delivers a premium, seamless customer experience across desktop and mobile.
- Lead UX/UI optimization focused on conversion rate optimization (CRO), design, and site experience.
- Collaborate with external partners and agencies to evolve the eCommerce platform, enabling innovation in personalization, loyalty, and digital storytelling.
- Guide implementation of CMS and PIM systems to streamline content, product data, and scalability for global expansion.
- Oversee development of data infrastructure, including analytics tools, CRM systems, and integrations with operations
- Deploy AI-driven insights and tools to enhance personalization, predictive analytics, campaign optimization, and creative automation.
- Ensure data-driven decision making by leveraging Meta Ads, Google Ads, and other digital platforms to drive efficient acquisition and ROI.
- Develop and implement frameworks for global eCommerce expansion, including localization, compliance, logistics integration, and scalable campaign execution.
- Partner with cross-functional teams and external providers to support high-growth international market entry.
- Partner with Supply Chain, Customer Service, and Operations to deliver efficient fulfillment, reliable delivery, and excellent customer service.
- Establish and manage KPIs tied to revenue acceleration, CLV, CAC, ROI, and retention.
- Develop and manage budgets, forecasts, and investment priorities for eCommerce initiatives.
- 12+ years of progressive eCommerce and digital marketing leadership experience, with significant P&L accountability.
- Demonstrated success scaling a direct-to-consumer business in consumer goods, retail, or lifestyle brands.
- Deep expertise in eCommerce operations, CRM, UX/UI, performance marketing, affiliates, and site optimization.
- Experience leading marketplace strategies across Walmart, Costco, and other major digital retailers.
- Proven track record leveraging AI tools for personalization, analytics, and campaign optimization.
- Strong financial acumen and ability to balance growth with profitability.
- Excellent communication, influencing, and cross-functional leadership skills.
- Background in premium consumer goods, travel, or lifestyle categories.
- Experience with Amazon account management as part of broader omnichannel partnerships.
- Global eCommerce expansion.
- Familiarity with Shopify Plus, Klaviyo, Meta Ads, and Google Ads.
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