or Manager of Marketing and Development

Job Description

Job Description

We are seeking a process focused and analytical Senior Manager of Marketing and Development to lead our marketing efforts at We Sell Restaurants. This senior-level role will oversee all aspects of marketing analytics and operational functions, ensuring our campaigns are optimized for maximum impact.

This Senior Manager will play a pivotal role in generating actionable reporting to inform executive decision-making, while serving as the primary liaison between marketing and our development team. Additionally, the role involves regular updates to JIRA and leadership of the offshore development team as well as in-house direct reports. The candidate assuming this role will shape the future of our marketing infrastructure in a fast-paced, entrepreneurial environment.

Key Responsibilities

• Execute Marketing Analytics and Functions: Execute comprehensive marketing strategies, including digital campaigns, content creation, lead generation, and performance tracking across channels such as email, social media, SEO, and digital advertising.
• Drive Data-Driven Insights : Analyze marketing data using tools like Google Analytics, Hubspot and Zoho to measure ROI, customer acquisition, and campaign effectiveness; identify trends and recommend optimizations.
• Integrate AI Tools: Partner with senior leadership to design, implement, and optimize AI-powered enhancements across the BOSS and CRM systems, driving platform management development, marketing efficiencies, and strategic productivity gains through seamless integration and innovative applications.
• Reporting and Decision Support : Create and maintain dashboards, weekly/monthly reports, and ad-hoc analyses that provide clear, actionable insights for leadership to support strategic decisions on budget allocation, market expansion, and product enhancements.
• Interface with Development Team : Act as the primary point of contact with our internal development team to align marketing needs with technical capabilities, such as website enhancements, app integrations, and custom tools for lead tracking or automation.
• Stakeholder Communication: Participate in the Leadership team to provide regular updates on marketing performance, project milestones, and cross-functional initiatives; collaborate with sales, operations, and finance teams to ensure cohesive business alignment.
• Team Leadership and Process Improvement: Manage a small team of marketing coordinators; foster a culture of innovation by implementing best practices in marketing technology and automation.

Qualifications

Experience: This is not an entry-level role. You must have 5+ years in marketing, with at least 3 years demonstrated success in analytics and development; proven track record in a B2B environment, preferably in real estate, brokerage, or hospitality sectors.

Skills:

- Expertise in marketing analytics tools like Google Analytics.

- Strong understanding of marketing automation and CRM systems.

- High proficiency in Excel for data analysis is required.

- Experience with Hubspot and JIRA are preferred but not required.

- Excellent communication skills for cross-functional collaboration and executive reporting.

Education: Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field; MBA or advanced certification (e.g., Google Analytics IQ, Digital Marketing Professional) preferred.

Personal Attributes : Analytical mindset with a creative edge; ability to thrive in a startup-like atmosphere; detail-oriented yet big-picture focused; comfortable with ambiguity and rapid iteration.

- Competitive salary and performance-based bonuses.

- Comprehensive health insurance paid 50% by the company.

- 401(k) with company match

- Profit Sharing contribution to retirement plan

- Professional development opportunities, including conferences and certifications.

- A collaborative culture focused on core values.

If you are a data-savvy marketer ready to drive measurable growth for a niche industry leader, apply today!

Company Description

We Sell Restaurants has carved an unparalleled niche in the industry as the nation's leading and only business broker franchise focused on restaurants. Today, We Sell Restaurants is a vibrant and innovative company that operates in 45 states nationwide and delivers on the founder's vision to Sell More Restaurants Than Anyone Else. We are a national franchise brand who is hiring for our corporate headquarters in Palm Coast.

Those who join our team benefit from a great work environment and atmosphere focused on a set of core values which include:
We Know Every Day is Game Day and Act Accordingly
We Treat Each Other, Our Clients and Internal Clients by the Golden Rule
We Act with Integrity and Only Make Agreements We are Willing and Able to Keep
We ARE the Brand and are Passionate about Sales Results
We Create a Customer Service Experience Worth Sharing

The We Sell Restaurants brand is known nationwide for professionalism, industry knowledge and unmatched service. Whether you are in the market to buy a restaurant, find a restaurant for lease, or sell a restaurant, the We Sell Restaurant website is an invaluable resource. More than just another "restaurant for sale" portal, we focus on sharing knowledge, information and of course, restaurant for sale listings. Our restaurant brokers are knowledgeable, educated and professional.

Company Description

We Sell Restaurants has carved an unparalleled niche in the industry as the nation's leading and only business broker franchise focused on restaurants. Today, We Sell Restaurants is a vibrant and innovative company that operates in 45 states nationwide and delivers on the founder's vision to Sell More Restaurants Than Anyone Else. We are a national franchise brand who is hiring for our corporate headquarters in Palm Coast. \r\n\r\nThose who join our team benefit from a great work environment and atmosphere focused on a set of core values which include:\r\n We Know Every Day is Game Day and Act Accordingly\r\n We Treat Each Other, Our Clients and Internal Clients by the Golden Rule\r\n We Act with Integrity and Only Make Agreements We are Willing and Able to Keep \r\n We ARE the Brand and are Passionate about Sales Results \r\n We Create a Customer Service Experience Worth Sharing \r\n\r\nThe We Sell Restaurants brand is known nationwide for professionalism, industry knowledge and unmatched service. Whether you are in the market to buy a restaurant, find a restaurant for lease, or sell a restaurant, the We Sell Restaurant website is an invaluable resource. More than just another "restaurant for sale" portal, we focus on sharing knowledge, information and of course, restaurant for sale listings. Our restaurant brokers are knowledgeable, educated and professional.