Growth Sales Operations Leader (Multifamily)

About the Company

At Flow, we’re reimagining what it means to live, work, and connect. More than just a real estate company, Flow is a brand, a technology platform, and an operations ecosystem spanning condominiums, hotels, multifamily residences, and office spaces. We’re building a new kind of living experience: one that’s flexible, connected, and designed to create genuine community and real value for the people who call Flow home.

Our mission is oneness: prioritizing our residents and their experiences, and fostering connection with ourselves, their neighbors, and the natural world. By putting people at the center of everything we do, we’re creating vibrant, human‑centered communities where life, work, creativity, and play all come together in one place.

About the Role

Growth Sales Operations Leader oversees and develops a high‑performing onsite sales team, ensuring our modern, technology‑enabled sales strategy is executed with excellence. This is a leadership role focused on revenue performance, operational efficiency, team development, and delivering an exceptional client experience across our portfolio. You’ll coach sales professionals, optimize workflows, analyze performance data, collaborate with cross‑functional teams, and ensure every prospect receives a world‑class experience aligned with FLOW’s mission of human flourishing.

Responsibilities

• Lead and develop the sales team by coaching onsite sales professionals in Flow’s tech‑enabled, consultative approach.


• Oversee onboarding, training, performance management, and ongoing skill development.


• Maintain high standards for tour readiness, client experience, and nurturing workflows.


• Drive revenue and portfolio performance by monitoring conversion, occupancy pacing, renewal performance, and overall revenue outcomes.


• Use CRM data and local insights to identify trends and opportunities.


• Partner with Pricing, Asset Management, and Marketing to influence property‑level strategy.


• Ensure operational excellence by maintaining consistent execution of sales workflows and accurate CRM documentation.


• Partner with Technology and Operations to refine systems, dashboards, and processes.


• Lead weekly and monthly reporting cycles for leadership and portfolio partners.


• Elevate client experience and uphold brand standards by acting as the escalation point for complex prospect or resident needs.


• Collaborate with Community Managers to maintain tour‑path and onsite experience standards.


• Build relationships with realtors, relocation partners, and local business communities.


• Drive market awareness and positioning by conducting competitive research and sharing actionable insights.


• Support Marketing in shaping campaigns and messaging based on real‑time feedback.

Ideal Background

• 3–7+ years in sales leadership, growth operations, hospitality, or real estate.


• Strong coaching, communication, and people‑development skills.


• Comfort working with CRM systems, workflow tools, and Google Workspace.


• Analytical mindset with ability to translate data into action.


• Passion for blending technology, operations, and human connection to improve the residential experience.


• Flexible, proactive, and excited to work in a tech‑forward, rapidly evolving environment.

Benefits

• Comprehensive benefits package (Medical / Dental / Vision / Disability / Life)


• Paid time off and 13 paid holidays


• 401(k) retirement plan


• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)


• Access to HSA‑compatible plans


• Pre‑tax commuter benefits


• Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings

Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.