Associate Director, Inside Sales

LaSalle Network is hiring on behalf of a fast-growing law firm, seeking an Associate Director, Inside Sales to oversee the scaling of their inbound/outbound sales & service department. This firm combines top-tier legal talent with a strong technology, data, and analytics arm to manage large volumes of complex litigation efficiently.

The Associate Director, Inside Sales will have the opportunity to oversee and expand the national inbound and outbound sales function. This leader will bring a strong sense of urgency, deep operational discipline, and a data-driven mindset to maximize conversions and client acquisition.

This position plays a critical role in scaling the organization, increasing close rates, and building a high-impact sales operation focused on measurable outcomes.

This position is based full-time in Lake Mary, Florida. The annual base salary range for this role is $150,000–$180,000, depending on experience, plus a discretionary year-end bonus and comprehensive benefits including health, dental, and vision.

Associate Director, Inside Sales Responsibilities:

• Direct, mentor, and inspire a geographically distributed team of inbound and outbound sales professionals to consistently surpass performance goals.

• Design and deploy effective sales playbooks, scripts, and conversion strategies to increase signed clients.

• Establish and reinforce a culture centered on accountability, responsiveness, and exceptional client experience.

• Manage daily performance, ensuring targets for speed-to-lead, abandonment, conversion, and agent output are consistently achieved.

• Actively manage lead distribution and staffing levels to ensure rapid engagement and minimal opportunity loss.

• Diagnose process gaps and implement scalable, data-backed operational improvements.

• Oversee CRM and telephony platforms such as Twilio, Five9, RingCentral, Salesforce, HubSpot, or comparable systems.

• Develop and review comprehensive performance dashboards and reports to analyze trends, conversion rates, and lead quality.

• Partner with Marketing, Intake, Technology, and Legal Operations teams to ensure smooth transitions from lead generation through client retention.

• Define, monitor, and refine KPIs and real-time reporting tools to provide clear visibility into sales performance.

• Conduct ongoing coaching, evaluations, and training to strengthen agent skills and leadership capabilities.
• Drive continuous improvement initiatives aimed at increasing conversion rates and enhancing the overall client onboarding journey.

Associate Director, Inside Sales Requirements:

• Bachelor’s degree in Business, Communications, or a related discipline, or equivalent professional experience.

• 10+ years of leadership experience, including 5+ years in sales-driven management roles.

• Demonstrated success leading large, multi-location sales or intake teams.

• Advanced knowledge of CRM platforms, dialing systems, and call performance analytics.

• Strong analytical, reporting, and decision-making capabilities.

• Proven ability to lead, influence, and develop high-performing teams.

• Prior experience in legal intake or personal injury environments is a plus, but not mandatory.

If you match the qualifications and are excited to be a part of a thriving company, apply today!

Rachel Holmes
Principal, LaSalle Network
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