Digital Marketing Manager-Onsite Only

Job Description

Job Description

Royal Palm Beach alternative health publishing company is looking for an ambitious, talented Email Marketing Manager with a proven track record in managing email campaigns of 100,000+ subscribers, creating and executing new email initiatives, and facilitating email program growth. The Email Marketing Manager role requires a self-starting, fast-moving team player with a passion for numbers, data analysis, and exceeding business goals.

R esponsibilities:

• Develop comprehensive digital marketing strategies that are focused on driving e-commerce customer acquisition and revenue growth with focus on key metrics and KPIs.

• Plan, execute, and optimize all digital marketing campaigns and initiatives across SEO, SEM, paid search, email/SMS, affiliate programs, retargeting advertising, display advertising, social media, and more.

• Allocate and optimize budgets across campaigns and digital marketing strategies to achieve revenue goals. Own forecasting, spend, and budgetary management across all digital marketing strategies to ensure e-commerce revenue growth.

• Track, measure, and analyze digital marketing performance and report on ROAS, conversion, customer acquisition, and other KPI’s to executive management.

• Responsible for the constant evolution of the UX on our e-commerce site to drive KPI’s, including site traffic, site conversion, average order value, LTV, customer retention, and more.

• Work cross functionally to create innovative digital marketing initiatives in partnership with multiple brands, Technology, Operations, Customer Service, and Finance.

Qualifications

• 2-4 years of digital marketing management.

• Proven and documented track record of driving e-commerce customer acquisition and growth with digital marketing strategies.

• Experience writing copy for digital marketing campaigns.

• Experience using Google AdWords, Google Analytics, and Google Search Console.

• Experience using SEM Rush, MOZ, and other SEO tools.

• Experience with marketing through YouTube, Facebook, Instagram, and other social media platforms.

• Experience working with Woo Commerce, Shopify or other e-commerce platforms.

• Experience conducting A/B Testing.

• Adept at keyword research, placement, and SEO/SEM strategies.

• Robust analytical skills with an ability to digest large amounts of data, identify trends, and make keen recommendations to the executive management team.

• Highly organized and detail-oriented with an ability to manage multiple projects at a time with minimal oversight.

• Strong project management and critical thinking skills.

• Ability to meet deadlines while working in a fast-paced, ever changing environment.

• Excellent communication skills (presentation, verbal and written).

• Bachelor’s degree or higher required

• Experience with Google Analytics, Woo Commerce, Google Ads, Google Search Console & other marketing software

Our company offers competitive salaries, bonuses and above-average benefits. These benefits include paid vacation, holidays and sick days as well as health insurance and a 401(k). Employees also receive discounts on company products. They may also have free access to on-site exercise equipment, and free organic eggs.

Company Description

Our company offers competitive salaries, bonuses and above-average benefits. These benefits include paid vacation, holidays and sick days as well as health insurance and a 401(k). Employees also receive discounts on company products. They may also have free access to on-site exercise equipment, and free organic eggs.