Marketing Specialist

Founded in 2014 as a subsidiary of Germany-based Gebr. Heinemann, Heinemann Americas has grown into a key player in cruise retail and distribution, backed by over 140 years of expertise in Travel Retail. Serving cruise lines, airports, airlines, border shops, free trade zones, and crew shops across North, Central, and South America as well as the Caribbean, Heinemann Americas is dedicated to close collaboration with clients, partners, and suppliers. Our focus extends beyond product offerings, delivering pioneering store concepts, unique services, and innovative solutions that adapt to the evolving demands of the market.

Position Summary:

The  Marketing Specialist  assists with all administrative department needs to ensure a smooth rollout of the marketing campaigns onboard. This person will serve as the Marketing Manager’s right hand, creating marketing assets and campaigns, organizing digital assets and creating post-event reports, and negotiating category specific marketing spaces to drive marketing revenue. The position will work closely with the Marketing Manager to manage all aspects of vendor event planning, logistics and invoicing.

Essential Duties & Responsibilities:

• Negotiates category specific marketing activations and coordinates the roll-out of these activations onboard. Responsibilities include communicating with vendor on all available marketing spaces and putting together a yearly plan, compiling vendor assets, ensuring campaign collateral is allocated, produced and delivered onboard on time, maintaining vendor investment logs, budget tracking, vendor invoicing.
• Submits artwork to agencies for production/installation of all marketing campaigns and follows through to ensure a smooth rollout of the marketing installations. Coordinates and schedules ship visits for agencies and provides scope of work and instructions of placement of all marketing touchpoints and assets on-board to Operations team and Onboard teams.
• Ensures all physical collateral is ordered from distribution centers and shipped to vessel (for example GWPs, glorifiers). Works closely with Logistics Team and Planning Team to ensure merchandise arrives on time.
• Creates and maintains marketing documentation and presentations. Assists with quarterly post-event reports and analysis presentations to share results of all marketing activations with cruise line, brand partners and internal teams. Maintains and updates monthly Marketing reports for onboard teams to be aware of all special events, special price offer updates.
• Responsible for preparing and submitting all digital assets to cruise line. Will act as digital gatekeeper, maintain library of artwork, digital assets, templates, price communication templates, digital signage, photos and videos.
• Maintains knowledge and stays current on industry and innovative marketing trends which impacts design best practices.
• Continually develop new skills and expertise in SaaS.
• Support Marketing Manager to create vision board, mood board, and creative agency debriefs for overarching marketing campaigns .
• Assists in designing art work and graphics (showcards, banners, brochures) for marketing campaigns using Adobe Creative Cloud (Photoshop and Adobe InDesign), when applicable.
• Supports in special assignments as requested by leadership.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Financial Responsibilities:

• Responsible for compiling SPO Estimates quarterly and compiling Finance SPO results for invoicing.
• Compiling staff incentive reports from ships, sending to appropriate vendors for approval and processing with People & Culture to ensure payout.
• Maintains Investment Log with all invoiced items, classified correctly – rental fees, production & installation, spiffs, SPOs, rebates.

Qualifications:

• A Bachelor’s degree in Business Administration, Marketing, Graphic Design or related field
• 2+ years of experience in retail marketing, trade marketing or FMCG industry (cruise retail, travel retail or luxury retail a plus).

Knowledge and Skills:

• Highly proficient in Microsoft Office Suite (especially MS Excel); Experience in Adobe Creative Suite (In-Design, Photoshop at a minimum), highly encouraged.
• Highly creative with a good eye for visual design and branding.
• Experience with SaaS preferred (SAP, PowerBI) and a desire to learn new technologies .
• Strong communication skills with the proven ability to build and sustain relationships.
• Strong sense of urgency, can handle tasks quickly and meet strict deadlines.
• Detail oriented with a systematic way of organizing and setting priorities based on business needs; A pronounced can-do attitude, complemented by the capability to multi-task and the flexibility to handle changing requirements in a fast-paced, dynamic environment.
• A mindset geared towards process improvement that supports innovation.

Physical Demands:

The physical demands described here are representative of those requirements employees must meet to perform the essential functions of this job with or without reasonable accommodations. While performing job functions the employee is regularly required to sit, stand, write, review and type reports, compile data, operate a pc, communicate, listen, and assess information. The employee may move about the office complex, may travel to other office locations and may lift, push, pull or move 10 – 15 pounds. Visual requirements include distant, close and color vision, and ability to adjust focus.

The employee may visit ships and shipyards with physical demands under dry dock-like circumstances.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. The environment includes work inside/outside the office and international travel, shipboard environment, high noise level; at times physically demanding.