Sales and Marketing Director

Essential Job Functions

• Engage in selling the community by managing inquiries and prospects through the sales cycle to deposit and move-in.
• Develop and maintain a Customer Relationship Management database of all prospects and community contacts to track all sales activities.
• Maintain weekly productivity goals to achieve the number of leads and deposits.
• Work with other staff to identify new and potential referral sources and develop productive relationships.
• Manage a quarterly marketing plan by executing the tactical activities (as identified in the plan) to reach census goals.
• Participates in the planning and implementation of marketing events designed to cultivate new prospects, professional referrals and to promote the community.
• Represents the facility at professional events on- and off-site to educate and inform the participants on the facility’s capabilities and product offerings.
• Track department's expenses to budget monthly and annually and submit expenditures to Executive Director for review, recommendations, and approval.
• Manage marketing inventory of collateral and branded promotion items and stay within the projected budget at all times.
• Determine staffing requirement necessary to meet the department’s needs.
• Recruits, interviews, hires, and trains staff in the department.
• Oversees the daily workflow of the department.
• Performs other job-related duties as assigned.

Knowledge and Critical Skills

• Be able to make independent decisions and follow instructions.
• Deal tactfully with personnel, prospects, residents, family members, visitors, government agencies/personnel, and the general public.
• Capable of working with ill, disabled, elderly, and emotionally upset people within the facility.
• Communicate effectively in a manner that is sufficient for effective communication with supervisors, team members, prospects, residents, and families.
• Knowledge of Microsoft Office Suite.

Education and Experience

• Must meet all applicable state and federal requirements for this position.
• Bachelor’s degree and/or 3 years of experience in Sales & Marketing preferred.
• Proficiency with sales and marketing tools preferred.

Supervisory Responsibility

This position has direct reports and supervisory requirements.

Working Conditions and Physical Demands

Tasks assigned to this position may involve potential and/or direct exposure to blood, body fluids, infectious diseases, air contaminants, and hazardous chemicals.

Physical Requirements - The Physical activities of this position involve:

• Prolonged periods of sitting at a desk and working on a computer & telephone
• Walking the property while touring, meeting with prospects and lease signings
• Must be able to lift 15 pounds at times
• Alternating between standing and sitting

Cognitive Requirements - The Cognitive activities with or without prosthetics of this position are:

• Executes tasks independently
• Ability to express yourself clearly and effectively
• General computer literacy

Environmental Requirements - An individual in this position may be exposed to:

• Ambient room temperatures, lighting and traditional office equipment as found in a typical office environment
• May be exposed to variable temperatures and conditions while off-site

Other Requirements -

• Off-site travel may be required
• Able to work flexible hours as needed which may exceed 40 hours per week and may include nights/weekends

Conclusion

All employees are expected to follow all policies and procedures. These policies and procedures can be found in the employee handbook, department policy and procedure manuals and with your supervisor. This job description is intended to convey information essential to understanding the scope of the position and it is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with the position. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.