Director of Leisure Sales - Signia by Hilton Orlando Bonnet Creek and Waldorf Astoria Orlando

The Signia by Hilton Orlando and Waldorf Astoria Orlando are currently looking for a dynamic Director of Leisure Sales to join their top performing sales team.

Signia by Hilton Orlando Bonnet Creek

An expansive meetings‑focused destination, Signia Orlando Bonnet Creek features:

• 1,009 guest rooms and suites
• 230,000 sq. ft. of versatile meeting and event space
• Seven distinctive dining venues, including La Luce, Zeta Asia, Harvest, Beech, Myth, and Muse
• A three‑acre lagoon‑style pool complete with a lazy river

This property blends elevated business travel with resort‑style amenities, creating a vibrant environment for both guests and team members.

Waldorf Astoria Orlando

A hallmark of timeless luxury, the Waldorf Astoria Orlando offers:

• 501 elegantly appointed deluxe rooms and suites
• 36,500 sq. ft. of sophisticated meeting space
• Four signature dining experiences: Bull & Bear, Peacock Alley, Oscar’s, and Aquamarine
• A serene formal signature pool surrounded by lush landscaping
• An 18‑hole, 7,113‑yard championship golf course and Clubhouse Grill

The Waldorf Astoria Orlando embodies effortless luxury, rooted in refined service and unforgettable guest experiences.

Position Overview

The Director of Leisure Sales leads the resort’s leisure and transient sales strategy, with primary focus on luxury travel advisors/consortia, wholesale/FIT, and other high‑yield leisure segments. This role drives profitable room revenue through strong partnerships and close collaboration with Revenue Management, Marketing, and Operations to deliver exceptional guest experiences and achieve commercial objectives.

Key Responsibilities

Lead the identification, solicitation, and management of leisure and business travel accounts, including luxury retail travel advisors, consortia, wholesalers, FIT, entertainment, and select corporate travel segments.

Develop and execute Leisure and Business Travel Sales & Marketing Action Plans aligned with overall resort and multi-resort strategy.

Establish and manage target account lists for wholesale, retail, consortia, and business travel segments, ensuring achievement of annual room night and revenue goals.

Integrate individual property leisure initiatives into the broader resort or complex leisure sales strategy.

Proactively prospect new leisure and business travel accounts through qualified sales calls, market visits, and direct outreach; conduct regular and strategic sales trips.

Represent the resort at key travel industry trade shows, conferences, sales missions, and professional meetings.

Maintain strong relationships with travel industry partners by communicating updates on programs, promotions, and events, serving as a primary liaison and brand ambassador.

Review account production, booking patterns, and market mix to determine appropriate segmentation, negotiation strategy, and pricing recommendations.

Collaborate closely with Revenue Management on pricing, demand, forecasting, and negotiated leisure and business travel agreements.

Direct the collection and analysis of competitive intelligence to inform market positioning and sales strategy.

Ensure all travel industry policies, wholesale agreements, and sales guidelines are clearly communicated and adhered to by Sales and Operations teams.

Partner with Sales, Marketing, and Operations to ensure alignment on new programs, packages, promotions, and travel industry initiatives that support revenue growth and positive brand exposure.

Maintain active relationships with competitive properties at both regional and national levels through professional associations and industry networks.

Host and lead travel partner FAM trips, educational tours, and site inspections, ensuring consistent execution of luxury brand standards.

What are we looking for?

What are we looking for?

Qualifications

• Proven success in luxury hospitality leisure sales with a strong record of revenue growth and relationship building.
• Experience leading sales strategy across teams and cross-functional partners.
• Excellent negotiation, presentation, and relationship‑management skills.
• Strong analytical capability and comfort using sales systems and market data.
• Bachelor’s degree or equivalent experience preferred.

Preferred Experience

• Established relationships within luxury consortia, leisure agency networks, and/or wholesale/FIT segments.
• Luxury resort or multi-property experience with diverse amenities.

Travel

• Frequent domestic and international travel for sales calls, trade shows, and partner engagement.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands . Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

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