Social Engagement Specialist

Description

About the Role
Rodan + Fields is seeking a collaborative and engagement-focused Social Engagement Specialist to help shape our social presence across key platforms. As part of the Brand Engagement team, you will build meaningful connections with our audience through authentic interactions, timely communication, and culturally relevant storytelling.

You’ll partner closely with the Social Media Manager to support day-to-day channel management and ensure our community feels seen, supported, and inspired. The ideal candidate is organized and proactive, motivated by conversation, passionate about social platforms, and skilled at developing strong relationships with online customers. You should have a clear sense of brand voice, feel comfortable responding in real time, and enjoy contributing creative ideas.

This role plays a key part in how Rodan + Fields shows up to our audience each day. You will help nurture relationships, elevate brand narratives, and foster a welcoming, positive environment across social channels.

Key Responsibilities

Community Engagement

●Serve as the daily voice of Rodan + Fields across Instagram, Facebook, TikTok, YouTube, Reddit, and emerging platforms.

●Respond to comments, DMs, and conversation threads in real time, maintaining a supportive, informed, and brand-aligned tone.

●Support community engagement during product launches, promotions, events, and high-conversation periods, including occasional evening or weekend responsiveness.

●Foster a positive, inclusive environment that reflects brand values and strengthens community trust.

●Proactively engage with followers, creators and relevant conversations to grow brand love and loyalty.

●Escalate any sensitive or brand-risk issues to appropriate internal teams.

Social Content Support

●Assist in managing the social content calendar, including scheduling posts across platforms.

●Support the development of platform-specific social copy that encourages conversation and connection.

●Collaborate with the Social Media Manager on content briefs to ensure assets are social-first, on-brand, and optimized for engagement, using social listening and analytics to guide direction.

●Support in identifying social media trends, sourcing UGC creators, and influencer discovery.

●Help capture and create content by assisting on shoots and filming your own when needed.

Community Insights & Reporting

●Track and report on community/brand sentiment and discussions across Instagram, Facebook, TikTok, YouTube, and Reddit.

●Identify recurring questions, cultural trends, and opportunities for storytelling.

●Use social listening and analytics tools to track engagement and report performance on a weekly and monthly basis.

●Share insights that help shape brand messaging, content strategy, and campaign evolution.

Cross-Functional Coordination

●Partner with Customer Experience, Product Development and Brand teams to ensure responses are accurate and aligned with brand.

●Collaborate with cross-functional partners to maintain consistent messaging across channels.

●Support internal communication around upcoming launches, key initiatives, and engagement priorities.

Qualifications

●Bachelor’s degree in communications, Marketing, or related field

●2 years of experience in social media, community management (beauty a plus) or an advanced degree without experience.

●Exceptional copywriting and communication skills with a strong grasp of brand voice.

●Deep knowledge of TikTok, Instagram, YouTube, Reddit and emerging platforms

●Proficient in tools such as Dash Social, Sprinklr, Meta Business Manager

●Strong organizational skills and ability to manage multiple tasks in a fast-paced environment

●US Citizens only

Salary Range:

$51,200 - $85,000

The pay range represents the low and high end of the salary range we reasonably expect to pay for this position at the time of posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, geographic location, experience, education, skills, qualifications, performance, and business or organizational needs. The range listed is just one component of Rodan + Fields’ total compensation package for employees.