Fractional Marketing Director

Job Posting: Fractional Marketing Director

Company: Hernandez Development & Construction
Location: Fort Lauderdale, FL / Hybrid
Type: Fractional / Part-Time Executive

The Mission:

Hernandez Development & Construction is a vertically integrated real estate firm with a 23-year track record of delivering Class A industrial and commercial assets. We operate across the entire development lifecycle, offering speed, control, and alignment that typical firms cannot match.

We are seeking a Fractional Marketing Director to build a sophisticated, purpose-driven marketing engine. This position is a blend of high-level strategy and tactical execution—translating our $2 billion in construction experience into a digital and physical presence that ensures execution certainty and drives long-term value for our investors and clients.

Key Responsibilities:
Brand Identity & The "Hernandez Way":

• Vertical Integration Narrative: Codify our "Full Lifecycle" process into a visual "Proven Process" that explains how we manage everything from land acquisition to general contracting.
• Standards of Excellence: Guard the brand voice, ensuring all communication reflects our status as a Top 100 South Florida firm.
• Media Direction: Oversee high-end drone and site captures that showcase our expertise in Class A industrial logistics and self-storage.

Event & Tradeshow Strategy:

• Full-Cycle Event Management: Lead the strategy, logistics, and execution for all company events, including Groundbreakings, Topping-Out ceremonies, and Ribbon Cuttings.
• Tradeshow Command: Identify and manage our presence at key industry tradeshows (e.g., ICSC, NAIOP, CSSA). This includes booth design, collateral, lead-capture strategy, and post-event follow-up.
• Internal Culture Events: Coordinate select internal company-wide events to reinforce our "Purpose Driven" team culture.

Digital Infrastructure & Investor Integration:

• The Hub: Lead the evolution of buildwithhernandez.com , ensuring it functions as a high-performing lead-gen tool with an optimized portfolio.
• Investor Synergy: Collaborate on the Investor Portal to ensure seamless updates on project performance and new capital opportunities.
• CRM & Automation: Streamline HubSpot/Salesforce to automate "drip" campaigns, ensuring no lead falls through the cracks.

Precision Lead Generation (The "Rifle" Approach):

• Targeted Outreach: Build and execute an Account-Based Marketing (ABM) strategy targeting CEOs, Land Owners, and Site Selection Directors.
• Thought Leadership: Curate insights for leadership to amplify our recent honors, such as the SFBJ Structures Awards .
• On-Site Marketing: Turn our job sites into billboards using high-visibility signage and QR-enabled fence wraps.

Sales & Development Support:

• Performance Collateral: Create "Problem/Solution/Result" case studies that prove our ability to mitigate risk and deliver "Speed to Market."
• The Hernandez Toolkit: Standardize high-design pitch decks for capital calls, tenant improvements, and general contracting bids.

Qualifications:

• Industry Expertise: 10+ years in Marketing, focusing on Commercial Real Estate (CRE), Industrial Development, or AEC (Architecture, Engineering, Construction) is strongly preferred.
• Event Experience: Proven track record of managing high-end corporate events and industrial tradeshows with a high ROI.
• Technical Proficiency: Mastery of CRM systems (HubSpot/Salesforce), Email Automation, and familiarity with Procore or similar project management tools.
• The "Builder" Mindset: A professional who understands the "Future Focused" nature of our work and can articulate the value of a $2B+ portfolio.

Application:
If you have the expertise to scale a brand that is already ranked among the top general contractors in the region, please submit your portfolio and a summary of your fractional experience to: [email protected]

Our team brings a fresh, dynamic approach to tenant improvements and special projects, driven by a strategic collaboration that blends proven systems with an innovative vision. Built on success models established over two decades ago, our approach as dedicated tenant improvement contractors combines the agility of a specialized projects division with the support of a larger organization. With a proven track record of delivering exceptional tenant projects and outcomes, we are committed to innovation and client satisfaction — turning your vision into reality, on time and within budget. Through our depth of experience and forward-thinking mindset, we are proud to help create “Future Workspaces, Today,” transforming spaces for modern businesses, from office transformations to industrial facility upgrades.