Digital Marketing Specialist

Overview

Simply the Best Digital, a division of Good Press Publishing, is a full-service digital marketing agency specializing in SEO, website design, PPC, Google My Business, and social media advertising. With roots in high-end publishing through Simply the Best Magazine, an award-winning Florida lifestyle publication, the company has earned a reputation for excellence over two decades. Good Press Publishing, founded in 1999, brings a legacy of innovation and quality to Simply the Best Digital. The agency is dedicated to helping businesses grow through targeted and effective digital marketing strategies.

Responsibilities

Role Description

This is a full-time remote role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for executing and optimizing digital marketing campaigns, managing social media platforms, analyzing web data, and implementing online marketing strategies. The role requires collaboration with internal teams to enhance brand presence, monitor campaign performance, and ensure alignment with client goals. Additional tasks may include staying updated on industry trends and identifying new opportunities for digital engagement.

Paid Ads

• Build, manage, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max)
• Manage paid social campaigns on Meta (Facebook & Instagram); LinkedIn Ads experience is a plus
• Conduct keyword research, audience targeting, A/B testing, and bid optimization
• Monitor budgets, ROAS, CPL, CPA, and conversion performance

SEO

• Support content strategy using keyword research and search intent
• Monitor rankings, traffic, and technical SEO health
• Collaborate with content and web teams to improve organic performance

Reporting & Client Communication

• Create and present monthly performance reports for paid ads and SEO
• Translate data into insights clients can easily understand
• Track KPIs across Google Ads, GA4, Google Search Console, and SEO tools
• Provide recommendations and next steps based on performance trends

Qualifications

• 3+ years of experience in Paid Ads (Google Ads, Meta Ads) and SEO
• Experience in Social Media Marketing
• Solid understanding of SEO best practices and ranking factors
• Comfortable managing multiple accounts and priorities
• Highly analytical, detail-oriented, and results-driven
• Ability to analyze performance data and provide actionable insights
• Strong written and verbal communication skills
• Attention to detail, creativity, and a results-driven mindset
• Experience working in an agency setting is advantageous
• Ability to commute to our Boca Raton office.
• Bachelor\u2019s degree in Marketing, Communications, or a related field

Bonus Points if you have...

• Google Ads, GA4, or SEO certifications
• Experience with SEMrush, Ahrefs, or similar SEO tools
• Experience with GoHighLevel, HubSpot, or Looker Studio
• Conversion rate optimization (CRO) or landing page experience
• Local SEO experience (Google Business Profile optimization)