Sales Manager

Job Description

Job Description

Description:

Here’s a tailored job description for a Sales Manager role at Mercedes-Benz of Fort Walton Beach , based on official Mercedes-Benz standards and best-practice dealership leadership roles in the U.S.:

Mercedes-Benz of Fort Walton Beach, serving the greater Fort Walton Beach, Niceville, Pensacola, and Destin areas, is a premiere luxury automotive dealership committed to delivering outstanding customer experiences and maintaining the highest standards in product presentation and service.

The Sales Manager is a key leadership role responsible for driving sales performance across new, certified pre-owned, and used segments. This person manages the sales team, oversees day-to-day operations, and ensures a premium Mercedes-Benz experience for every client while meeting profitability targets.

• Lead, coach, and motivate the sales team to achieve monthly and annual sales goals.
  
• Set team and individual targets, monitor performance, and conduct regular performance reviews.
  
• Oversee pricing, negotiation, and deal structure with sales consultants to optimize gross profit.
  
• Ensure outstanding customer satisfaction at all touchpoints, resolving escalated issues promptly.
  
• Manage showroom, inbound traffic, online leads, and digital sales channels.
  
• Maintain ideal inventory mix, vehicle merchandising, and flow of new and used stock .
  
• Collaborate with marketing and BDC to plan promotions, events, and tactics to grow showroom traffic and sales.
  
• Use CRM and dealership systems (e.g. CDK, Elead, NetStar) to track prospects, pipeline, and conversions.
  
• Analyze sales data and market trends to refine strategies and improve performance.
  
• Ensure compliance with Mercedes-Benz corporate policies, legal requirements, and brand standards.
  
• Recruit, develop, and retain top sales talent through hiring and training programs.
  

• Experience : Minimum of 3–5 years as a Sales Manager or General Sales Manager at a luxury automotive dealership, preferably Mercedes-Benz or comparable brands (e.g., BMW, Audi, Lexus) (Valmar Dry Clean).
  
• Skills : Strong leadership capabilities, financial acumen, and ability to mentor and develop team members.
  
• Knowledge : In-depth understanding of Mercedes-Benz products and the luxury vehicle market; experience with CRM and dealership systems.
  
• Education : Bachelor’s degree in Business, Marketing, Automotive Management, or equivalent preferred.
  
• Other : Valid U.S. driver’s license; clean driving record; professional demeanor and polished appearance.
  

• Achievement of monthly and annual sales targets (new and pre-owned/CPO)
  
• Gross profit and front-end PVR metrics
  
• Customer satisfaction and CSI scores
  
• Sales team retention and performance growth
  
• Inventory turn and days’ supply
  
• Compliance and brand standards adherence
  

• Competitive base salary plus performance-based commission/bonus structure typical of Mercedes-Benz dealerships.
  
• Benefits include health, vision, and dental insurance, 401(k) with matching, paid time off, and employee discounts, including colleague car programs
  
• Professional development and training programs to support leadership and brand knowledge growth.
  

Join a high-performing team in an upscale retail environment. At Mercedes-Benz of Fort Walton Beach, you’ll lead a team in providing exceptional customer service, developing future leaders, and driving luxury automotive sales in Northwest Florida.

Let me know if you’d like this adapted further for internal use, job board postings, or inclusion of specific local details like territory size, volume expectations, or pay-plan structure!