Director, Product Marketing

Job Summary

We are Allvue Systems, the leading provider of software solutions for the Private Capital and Credit markets. Whether a client wants an end-to-end technology suite, or independently focused modules, Allvue helps eliminate the boundaries between systems, information, and people. We’re looking for ambitious, smart, and creative individuals to join our team and help our clients achieve their goals. Working at Allvue Systems means working with pioneers in the fintech industry. Our efforts are powered by innovative thinking and a desire to build adaptable financial software solutions that help our clients achieve even more. With our common goals of growth and innovation, whether you’re collaborating on a cutting-edge project or connecting over shared interests at an office happy hour, the passion is contagious. We want all of our team members to be open, accessible, curious and always learning. As a team, we take initiative, own outcomes, and have passion for what we do. With these pillars at the center of what we do, we strive for continuous improvement, excellent partnership and exceptional results. Come be a part of the team that’s revolutionizing the alternative investment industry. Define your own future with Allvue Systems!

Responsibilities

Product Launch

· Help determine launch approach, product market fit milestones, level and type of marketing needed for a given launch tier, and field readiness across customer facing teams

· Spearhead successful product launches by synchronizing efforts across teams to ensure a cohesive and impactful introduction of our solutions to the market

· Plan and execute integrated marketing programs to maximize, visibility, reach and impact of product launches

Messaging and positioning

· Develop and maintain solution-specific messaging, positioning, and value propositions tailored to target personas.

· Ensure messaging is informed by market insights, competitive differentiation, and product capabilities

· Partner with Product, Sales, and Customer Experience to ensure messaging is consistently applied across all channels, campaigns, and enablement materials, reinforcing Allvue’s brand and competitive position

Sales Enablement

· Collaborate with stakeholders to develop solution-specific marketing programs for target personas and ICPs

· Support GTM readiness through the development and delivery of sales enablement tools (e.g. FAQs, data sheets, presentations, and demos)

· Create compelling content for all stages of the funnel with a focus on mid-to-bottom of funnel content

Campaign & Channel Activation

· Ensure product marketing strategy is integrated into channel programs, events, and digital marketing initiatives

· Partner with Demand Generation, Field Marketing, and Partner Marketing to activate campaigns that amplify product launches and accelerate adoption.

· Collaborate with PR & Communications on product-related assets, media outreach, and thought leadership

Leadership & Team Management

· Lead, mentor, and develop the product marketing team

· Set clear priorities, KPIs, and career development plans for team members

· Foster a high-performance, collaborative culture that emphasizes strategic thinking and cross-functional partnership

Qualifications

· 8+ years of experience in product marketing, with a focus on fintech, financial services or similar industry like consulting, investment banking, or private equity

· Strong preference for candidates with experience in alternative investments and prior people management responsibility in product marketing.

· Demonstrated success in leading cross-functional GTM initiatives, product launches, and sales enablement programs.

· Skilled with PCs and Microsoft Office software including Word, Excel, PowerPoint, and Outlook

· Working knowledge of Salesforce, Canva, WordPress, and HubSpot is beneficial

· Excellent English written and verbal communication