Senior Salesforce Developer, Technical Lead

This individual will serve as both a hands-on architect and key platform owner—translating business requirements into robust Salesforce solutions while maintaining best-in-class system governance, performance, and security standards.

Key Responsibilities

Salesforce Administration & Platform Ownership

• Serve as primary administrator for Salesforce, including user management, roles, profiles, permissions, and security settings


• Maintain system integrity, data quality, and platform performance through proactive monitoring and optimization


• Manage releases, sandbox environments, and deployment processes following SDLC best practices


• Establish and enforce governance policies, naming conventions, and documentation standards

Development & Technical Execution

• Design and develop scalable solutions using Apex, Lightning Web Components (LWC), Visualforce, and declarative tools


• Build and maintain custom objects, workflows, validation rules, flows, and process automation


• Develop integrations with third-party platforms (marketing automation, call center systems, data platforms, etc.) using APIs and middleware


• Optimize system architecture to support performance, scalability, and maintainability

Marketing & Sales Enablement

• Partner with Marketing and Sales teams to translate campaign, lead management, and funnel requirements into technical solutions


• Support lead lifecycle management, attribution modeling, and campaign tracking


• Build dashboards and reports that deliver actionable insights for performance marketing and sales leadership


• Ensure alignment between Salesforce and marketing automation platforms (e.g., lead scoring, segmentation, data sync)

Data Management & Analytics

• Implement data governance best practices including deduplication, normalization, and enrichment strategies


• Ensure compliance with data privacy regulations (TCPA, CAN-SPAM, GDPR where applicable)


• Design scalable data models that support reporting, forecasting, and attribution


• Monitor and improve data hygiene across all touchpoints

Stakeholder Collaboration & Strategy

• Act as a strategic partner to cross-functional teams, aligning Salesforce capabilities with business objectives


• Gather, document, and prioritize business requirements; translate into technical specifications


• Provide recommendations for process improvements, automation opportunities, and system enhancements


• Train and support end users to drive adoption and maximize platform value

Qualifications & Requirements

• 5–8+ years of hands-on Salesforce development experience in a complex, multi-user environment


• Proven experience supporting Marketing and Sales organizations, ideally in a lead-generation or performance marketing environment


• Demonstrated success in designing and implementing scalable Salesforce solutions


• Ability to adjust well in new atmosphere and have a great sense of responsibility in execution of any solution.

Certifications (Required)

• Required: Salesforce Administrator Certified, Salesforce Platform Developer


• Preferred: Salesforce Advanced Administrator, Platform Developer II

Technical Skills

• Strong proficiency in:




• Apex, SOQL, SOSL


• Familiarity with Aura (LWC preferred)


• Salesforce Flow and Process Automation


• Data modeling and schema design


• Experience with:




• REST/SOAP APIs and integrations


• ETL tools and middleware platforms (e.g., MuleSoft, Zapier, Workato)


• Marketing automation platforms (e.g., Marketing Cloud, HubSpot, Marketo)


• Advanced reporting and dashboard development expertise

Best Practices & Methodologies

• Deep understanding of Salesforce best practices including:




• Declarative-first development approach


• Governor limits and performance optimization


• Secure coding and data access controls


• Change management and release management processes


• Experience with Agile or Scrum methodologies


• Strong documentation discipline (technical specs, data dictionaries, process flows)

Core Competencies

• Strategic thinking with strong technical execution


• Problem-solving and root cause analysis


• Attention to detail and commitment to data accuracy


• Ability to manage multiple priorities in a fast-paced environment


• Strong communication skills—able to translate technical concepts to non-technical stakeholders

Key Success Metrics

• System uptime, performance, and reliability


• User adoption and satisfaction


• Speed and quality of solution delivery


• Data accuracy and integrity


• Impact on lead conversion, pipeline visibility, and operational efficiency

Why This Role Matters

This role is critical to enabling scalable growth across marketing and sales by ensuring Salesforce operates as a high-performance, insight-driven platform. The right candidate will not only maintain the system—but continuously evolve it to unlock new efficiencies, improve customer experiences, and drive measurable business outcomes.