Sr. Director, Product Management

CoAdvantage Summary:

CoAdvantage is a leading human resource solutions provider for small to mid-sized companies. We are HR experts who partner with small businesses nationwide to administer payroll, benefits, workers’ compensation and core HR management. Headquartered in Bradenton, Florida, CoAdvantage has offices throughout Florida, Georgia, Alabama, Texas, Oklahoma, Colorado, California, North Carolina, New Jersey and New York, and serves more than 100,000 worksite employees in all 50 states. We’re looking for the best professionals in our markets who are interested in building a successful and rewarding career and be part of a focused, energetic team dedicated to delivering excellence to America’s small business owners.

Position Summary:

• Build and Run the PM Operating Model — Establish the artifacts, frameworks, decision rights, and cadences that enable a high-performing product organization. This includes roadmap review cycles, discovery standards, launch readiness criteria, and PM performance expectations.

• Own a Product Domain (18–24 Months) — You are also a hands-on PM in the near term, personally leading discovery and delivery for a key major product area while the team beneath you is being built and developed.

• Hire and Develop a World-Class PM Team — Recruit, onboard, and coach a team of PMs and Principal PMs, building the talent base required to cover CoAdvantage's full HCM portfolio.

Essential Job Functions:

• Define and maintain multi-horizon roadmaps across your domain, balancing near-term client commitments with longer-term platform investment

• Translate company strategy and financial targets (including NCG, ARPU, and margin expansion) into prioritized product bets in partnership with the VP of Product Management

• Drive structured prioritization using outcome-based frameworks; protect the team from reactive, feature-request-driven development

• Develop deep command of SMB HCM workflows, employer pain points, and employee experience expectations

• Establish scalable feedback loops—direct customer interviews, support data analysis, NPS, usability research—and embed them into the product rhythm

• Champion the voice of the customer in every product decision; raise the team's bar for discovery quality

• Partner with Engineering, BA/QA, and UX to scope, sequence, and deliver with precision

• Define clear requirements and acceptance criteria; own go/no-go decisions for launch readiness

• Maintain delivery predictability; hold the team accountable to quality and timeline commitments

• Recruit, onboard, and develop a team of product managers; establish role expectations and career ladders for the function

• Coach PMs through 1:1s, roadmap reviews, and structured feedback; elevate PM craft across the organization

• Build a culture of customer obsession, data-informed decision making, and clear ownership

Required Qualifications:

• 12+ years of product management experience, with demonstrated success in HCM, workforce technology, or complex multi-product B2B SaaS environments
• 5+ years leading product teams with direct reports; experience hiring and developing PMs
• Proven success using AI to drive results in Software Development Life Cycle
• Proven ability to establish or significantly elevate a product management operating model
• True player-coach: credible in the details of product discovery and delivery, while building and managing a team
• Strong cross-functional leadership—able to align Engineering, UX, BA Operations, and GTM around shared outcomes
• Data-driven decision maker with the ability to frame trade-offs clearly for executive audiences

EEO

CoAdvantage is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, national origin, ancestry, citizenship status, age, sex (including pregnancy, childbirth, breast feeding and pregnancy-related medical conditions), gender, gender identity or expression, sexual orientation, marital status, uniform service member and veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.