Senior Director, Marketing UM Latino - Miami Beach, 33139

Senior Director, Marketing UM Latino - Miami Beach, 33139, United States of America

How We LEAD:

This person will oversee day-to-day marketing and project management as a Senior Director, Marketing at UM Latino. We are searching for someone to handle multiple projects simultaneously and responsible for all marketing and promotional activity, including audience development initiatives and long-term projects.

This role will also aid in the development of marketing strategies utilizing technology partners, digital developers, and social media. Core functions include working with internal and external partners to secure their support and participation in campaigns, working with agency partners and overseeing execution of progressive marketing strategies and campaigns.

How You'll CREATE:

• Responsible for the planning, development, strategy and execution of artist projects/releases

• Work closely with artists and their representatives to define marketing objectives

• Execute marketing initiatives to build campaigns from the ground up

• Oversee campaign execution with a focus on audience development

• Direct and manage creative processes for internal and external partnerships

• Manage, interpret and report on the performance of campaign initiatives in partnership with cross functional teams

• Drive progressive marketing campaigns and inspire innovation across the team with an eye towards building new processes to make these campaigns come to life

Bring Your VIBE:

• 6 Year experience in marketing related position across record label and entertainment

• Ideally, experience in and passion for global music marketing

• Understanding of new technology and marketplace powering today and tomorrow’s music industry

• Experience in digital marketing, CRM, fan engagement and analytics

• Proven ability to build and manage strategic marketing partnerships and build process to keep these partnerships moving

• Strong grasp of collaboration and asset management tools

• Excellent presentation, communication and analysis skills

• Ability to handle multiple projects and operate effectively in a high-pressured environment

• Ability to forge excellent internal communication with team members and able to build excellent professional working relationships

• Candidates should be creative, innovative, detail-oriented, and resourceful